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CLCLX

The Clorox Company

Rising onTrending downwardX mentions rising faster than the marketPrice and volume picking upBullish-leaning chatter
$CLX·$10B·Household & Personal Products·Consumer Defensive
$83.10-2.2%YTD-17.8%1Y-33.0%
Price updated 10h ago·X counts updated 5d ago
CLCLX
$CLXThe Clorox Company
$83.10-2.24%97 posts1.3×
AI analysisFundamentalsVoices on X
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On X

The complete picture of $CLX on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

97X posts · last 7 days
Sep 1Sep 14
Chatter Meter
1.3×
QuietNormal · 1×Loud

How loud $CLX's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level, louder than 83% of tracked names.

Bullish sentimentAI analysisGenerated by AI from underlying data5 posts analyzed · as of 2026-09-04

$CLX (Clorox) chatter is bullish. Dividends distributed. Bulls watching CLX and HSY dips ('would have to see 8-handle on Clorox' for scale-in). Some negative model: '-22% should be built in to stock within next 12 months.' Overall bullish for dividend income holders.

Read what X is saying about $CLX

  • Bullish vs bearish call — with the AI summary of the day's posts
  • Divergence flag when the top-engagement posts argue the other side
  • How loud the conversation is versus this ticker's own normal
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AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $CLX — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Broken storySelling offAI verdict · as of 2026-09-19

Falling on heavy selling — points lower unless it turns around.

Clorox at 52-week lows on structural demand fears — GLP-1s and private-label pressure are real.

The Clorox Company is the household-and-personal-care staple — Clorox bleach, Pine-Sol, Fresh Step, Hidden Valley, Burt's Bees, Brita. The equity is at 0.02% of the 52-week range and reflects genuine structural pressure on the mid-tier household-products category.

  • The tape damage is severe: -18% YTD, -33% t12m, and 0.02% of the 52-week range — this isn't just multiple compression, it's the market pricing continued volume decline as private-label share plus mass-retailer promotional activity eats into Clorox's category positions.
  • The operating economics are still real: Q4 EPS beat by 1.2%, Q1 by 5.8%, revenue -2% YoY at $1.95B — the business is generating cash and producing beats, but the trajectory is decelerating and the tape is not rewarding it.
  • The valuation is complicated by the balance-sheet structure: 21.7x TTM earnings, 3% FCF yield, and 61.5x debt-to-equity reflects the operational leverage plus buyback history — this is what a mature staple with structural challenges looks like, and the equity math becomes dividend-dependent from here.

Nov 3 Q1 FY27 earnings is the referee. A confirming beat plus commentary on Kingsford/BBQ seasonal recovery or specific pricing actions breaks the coil upward; a further volume decline or a dividend-safety concern resets. Watch $80 as the last technical floor and staples ETF (XLP) as macro direction indicator. The -22% next-12-month framing from the crowd is directionally right — this is not a coiled-spring, it's a name that could grind lower before it bases.

Agrees with X sentimentThe 'bullish for dividend income holders' framing captures the honest current setup — the dividend is doing the heavy lifting. The '-22% built in next 12 months' bear model is also worth weighing given the structural pressures on the household-cleaning category.

What to watch: Nov 3 Q1 FY27 earnings — organic-sales-growth split between volume and price, Kingsford/Burt's Bees seasonal-recovery, and any dividend-safety commentary. Watch $80 as the last technical floor.

On the calendar: 2026-11-03 — Q1 FY27 earnings

Read the AI verdict on $CLX

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

Consumer products manufacturer selling household cleaning, personal care, and lifestyle brands including Clorox, Brita, Burt's Bees, and Hidden Valley.

Industry overviewAI analysisGenerated by AI from underlying data

Where Household & Personal Products sits in its cycle right now — and what that implies for $CLX.

Household & Personal Products · Consumer Defensive

Mass beauty is outperforming prestige as China travel-retail headwinds persist for Estee Lauder; Kimberly-Clark's 54-year dividend streak faces its biggest test with the $48.7B Kenvue deal. Volumes are stabilising industry-wide as the peak pricing cycle fades, shifting focus to organic growth and brand investment.

What this means for $CLX

Partial — Clorox's cleaning and disinfection brands have normalised post-pandemic demand; Burt's Bees natural personal care and Brita water filtration provide growth outside the core cleaning category.

Industry benchmark

11-name peer basket
+18.6%YTD
+4.0%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
21.7How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
20.4%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
24.7%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
3.0%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.9Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-18.9%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
42.3%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
61.5Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 3, 2026$1.66$1.64+1.2%
Q1 2026Apr 30, 2026$1.64$1.55+5.8%
Q4 2025Feb 3, 2026$1.39$1.43-2.8%
Q3 2025Nov 3, 2025$0.85$0.82+3.9%
Next earningsTue, Nov 3·consensus EPS $1.11

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q4 FY26$1.9B-2.0%41.3%52.5%$1.34—
Q3 FY26$1.7B+0.1%43.2%17.0%$1.54$-165.0M
Q2 FY26$1.7B-0.8%43.2%14.1%$1.29$269.0M
Q1 FY26$1.4B-18.9%41.7%8.4%$0.65$57.0M

Forward consensus

5-year forecast · up to 13 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$6.7B$6.7B – $6.7B$5.52$5.48 – $5.5910
FY27$7.6B$7.6B – $7.7B$5.79$5.68 – $6.2812
FY28$7.8B$7.7B – $7.9B$6.25$5.95 – $7.4213
FY29$8.0B$7.7B – $8.2B$6.57$6.29 – $7.0410
FY30$8.3B$8.1B – $8.4B$6.94$6.78 – $7.059

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.7×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.0%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-15.5%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-18.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMid float · 120.0M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today4.3% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β0.545-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

BuyMay 5Pierre R BreberDirector5.0K sh$429K
+ 22 other (19 awards · 3 inkinds) in window

See when $CLX insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KPress release / Reg FDAug 38-K — Item 2.02: Earnings release · Item 7.01: Press release / Reg FD
AI summary

CLX reported financial results for fourth. Full results are disclosed in a press release filed as Exhibit 99.1. Item 2.02 mandates simultaneous disclosure of material earnings data, ensuring all investors receive results at the same time. Investors should review the attached exhibit for complete financial figures and any forward guidance from CLX management.

8-KOfficer or director changeJun 178-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

CLX announced a leadership Departure involving Certain Officers, who serves as Director. salary, effective as of June 17, 2026. Item 5.02 mandates timely disclosure of executive and director transitions, which can affect CLX's strategic direction and investor confidence.

8-KOfficer or director changeMay 288-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
S-3ASRAuto-shelf registrationMay 1S-3ASR
8-KPress release / Reg FDApr 308-K — Item 2.02: Earnings release · Item 7.01: Press release / Reg FD
8-KPress release / Reg FDApr 18-K — Item 7.01: Press release / Reg FD · Item 8.01: Other event
+ 8 other (2 11-Ks · 2 13Gs · 1 10-K · 1 SD) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Baird Financial Group Inc. Cuts Position in The Clorox Company $CLXdefenseworld.net·2d agoADRNY vs. CLX: Which Stock Should Value Investors Buy Now?zacks.com·2d agoWill Strategic Initiatives and Pricing Strength Boost Clorox's Growth?zacks.com·3d agoThe Clorox Company $CLX Shares Acquired by NewEdge Advisors LLCdefenseworld.net·6d agoThe Clorox Company (CLX) Presents at Barclays 19th Annual Global Consumer Staples Conference Transcriptseekingalpha.com·10d ago

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Voices on X · last 7 days

No standout posts about $CLX on X in the last 7 days.

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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