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PGPG

The Procter & Gamble Company

$PG·$349B·Household & Personal Products·Consumer Defensive
$147.54-1.1%YTD+4.2%1Y-3.8%
Mentions · last 7 days
2026-07-14: 193 posts2026-07-15: 254 posts2026-07-16: 263 posts2026-07-17: 165 posts2026-07-18: 12 posts2026-07-19: 22 posts2026-07-20: 22 posts952+1%
Price updated 13m ago·X counts updated 19h ago
PGPG
$PGThe Procter & Gamble Company
$147.54-1.06%952 posts+1%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $PG, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Proven numbersEvent coming upAI verdict · as of 2026-07-20

A known event soon (earnings, a ruling, etc.) will likely decide the next move.

The archetypal consumer-staples compounder heads into earnings with the market rotating back to defensive quality.

Procter & Gamble is the largest US consumer-staples company — Tide, Pampers, Gillette, Crest, Charmin, Bounty — a diversified brand book that historically compounds mid-single-digit revenue with meaningful margin expansion. It's a $349B market cap trading at mid-52w range with July 29 earnings as the next real trigger.

Where this sits:

  • Fundamentals are steady but not exciting: Q1 revenue $21.2B (+7% YoY) with 50% gross margin and 23% operating margin — this is exactly what a mature diversified staples business is supposed to look like, and it's now growing above the peer average (Colgate, Unilever, Kimberly-Clark are all softer).
  • Valuation is defensible not cheap: TTM PE ~21x on FY26 EPS estimate $6.88 puts forward PE closer to 20x — for a low-beta (0.38) dividend compounder with a decades-long dividend growth streak just confirmed at $1.09/quarter, that multiple is what defensive-rotation flows buy when growth names de-risk.
  • Governance turnover is programmatic: multiple Form 3 filings for new segment CEOs (Grooming, Baby/Feminine/Family Care) reflect internal promotion cycles under the McDonald-era succession plan — not disruptive, but signals meaningful executive-level reshuffling in the middle of a possible defensive rotation.

Event-ahead into July 29 earnings with defensive rotation as the tape backdrop — a revenue beat plus continued organic-growth pace above 5% breaks the coil higher; a soft print or a hint that pricing is losing to volume-elasticity concerns keeps this range-bound. The dividend and buyback provide real downside cushion regardless.

What to watch: July 29 fiscal Q4 earnings: organic sales growth (5%+ is the mark), price vs volume decomposition, and updated FY guidance. Soft pricing power or volume elasticity concerns keep the range in place.

On the calendar: 2026-07-29 — Fiscal Q4 earnings

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What it does

Plain-English summary of the business — what they sell and how they make money.

The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.

Industry overviewAI analysisGenerated by AI from underlying data

Where Household & Personal Products sits in its cycle right now — and what that implies for $PG.

Household & Personal Products · Consumer Defensive

No material change from last week — inflation-weary consumers sustain spend on trusted daily-use brands (Colgate, Pepsi) while trading down in discretionary categories.

What this means for $PG

Direct beneficiary — The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divi; core revenue tied directly to the primary demand driver in household & personal products.

Industry benchmark

9-name peer basket
-5.5%YTD
-26.7%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
21.5How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
15.5%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
23.2%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
4.3%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
4.0Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
31.3%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
50.3%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.7Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026Apr 24, 2026$1.59$1.56+1.9%
Q4 2025Jan 22, 2026$1.88$1.86+1.1%
Q3 2025Oct 24, 2025$1.99$1.90+4.7%
Q2 2025Jul 29, 2025$1.48$1.42+4.2%
Next earningsWed, Jul 29·consensus EPS $1.41

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q3 FY26$21.2B+7.4%49.5%21.5%$1.66$3.0B
Q2 FY26$22.2B+1.5%51.2%24.2%$1.82$3.8B
Q1 FY26$22.4B+3.0%51.4%26.2%$2.00$4.2B
Q4 FY25$20.9B+1.7%49.1%20.8%$1.51$4.0B

Forward consensus

5-year forecast · up to 18 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$87.2B$86.5B – $88.0B$6.88$6.85 – $6.9218
FY27$89.5B$88.5B – $91.7B$7.02$6.86 – $7.2318
FY28$92.5B$92.5B – $92.6B$7.47$7.18 – $7.7017
FY29$96.1B$96.0B – $96.2B$7.78$7.31 – $8.114
FY30$99.0B$98.0B – $101.5B$8.00$7.89 – $8.262

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.6×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.39%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+1.7%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+0.6%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 2.3B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.2% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β0.385-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

No open-market buys or sells in the last 180 days.

+ 12 other (12 awards) in window

See when $PG insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KPress release / Reg FDJul 148-K — Item 7.01: Press release / Reg FD
AI summary

Procter & Gamble declared its regular quarterly cash dividend of $1.0885 per share on common stock. This continues P&G's decades-long streak of consecutive dividend growth, reflecting the consumer staples giant's stable cash generation across its household and personal care product portfolio.

3/ANew insider — initial holdingsJul 103/A
AI summary

Procter & Gamble CEO of Grooming, Juliana de Azevedo, filed an amended Form 3/A initial ownership statement upon becoming a Section 16 reporting person. Standard initial Section 16(a) disclosure for a newly reporting officer overseeing P&G's Gillette and Braun grooming brands.

3New insider — initial holdingsJul 103
AI summary

Hesham Abd El Hak, CEO of Procter & Gamble's Baby, Feminine and Family Care segment, filed a Form 3 initial ownership statement, disclosing 7,964.4 direct shares, 1,259.5 shares via the retirement plan trustee, and 43.95 shares in an international plan. Standard initial Section 16(a) disclosure for a newly reporting officer overseeing one of P&G's largest business units.

3New insider — initial holdingsJun 83
AI summary

Procter & Gamble CEO of Baby and Feminine Care, Hesham Abd El Hak, filed a Form 3 initial ownership statement effective June 1, 2026, disclosing 7,964.4 direct shares, 1,259.5 shares via the retirement plan trustee, and 43.95 shares in an international plan. Standard initial Section 16(a) disclosure for a newly reporting officer overseeing one of P&G's largest global business units.

8-KPress release / Reg FDApr 248-K — Item 7.01: Press release / Reg FD
8-KPress release / Reg FDApr 148-K — Item 7.01: Press release / Reg FD
3New insider — initial holdingsApr 73
8-KPress release / Reg FDJan 228-K — Item 7.01: Press release / Reg FD
+ 8 other (2 13Gs · 2 10-Qs · 2 earnings 8-Ks · 1 11-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

AI Has Entered a Bear Marketinvestorplace.com·1d agoWalmart Bets vs Procter & Gamble: Two Consumer Titans, Two Strategies, One Winner247wallst.com·1d agoDimensional Fund Advisors LP Grows Holdings in Procter & Gamble Company (The) $PGdefenseworld.net·1d agoBoston Common Asset Management LLC Grows Stock Holdings in Procter & Gamble Company (The) $PGdefenseworld.net·2d agoProcter & Gamble Company (The) $PG Shares Bought by AIA Group Ltddefenseworld.net·3d ago

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