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ELELF

e.l.f. Beauty, Inc.

Strong FundamentalsStrong FundamentalsRevenue growing 35% YoYStreet coverage with positive forward estimatesConsistent chatter on X (698/wk), no spike
$ELF·$4.6B·Household & Personal Products·Consumer Defensive
$74.42+0.3%YTD-3.3%1Y-30.5%
Mentions · last 7 days
2026-07-08: 63 posts2026-07-09: 97 posts2026-07-10: 135 posts2026-07-11: 61 posts2026-07-12: 95 posts2026-07-13: 161 posts2026-07-14: 84 posts698+27%
Price updated 12m ago·X counts updated 2d ago
ELELF
$ELFe.l.f. Beauty, Inc.
$74.42+0.26%698 posts+27%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $ELF, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Proven numbersWinding up for a moveAI verdict · as of 2026-07-15

Trading in a tight range and building pressure — a move looks likely soon, but the direction isn't clear yet.

e.l.f. Beauty is down 32% t12m but Q1 revenue still grew 35% — the Rhode integration is the setup into an August 5 print.

e.l.f. Beauty is the fast-growth cosmetics brand — value-priced skincare and makeup that has taken meaningful shelf share from legacy peers, plus the just-acquired Rhode brand (Hailey Bieber's celebrity line) which added an aspirational-tier product. The stock is down 32% over twelve months, 6% year-to-date, but coiling at 23rd percentile of the 52-week range with the 50-day now 17% above the tape as buyers step back in.

Where the mechanics actually stand:

  • Growth is still real: Q1 FY26 revenue grew 35% year-on-year to $449M, and Q4 FY25 revenue at $490M was up 38% — this is a compounding topline that most consumer-staples peers can't match, though operating margin fell to just 1.6% in Q1 as Rhode integration costs weigh.
  • The Rhode acquisition is real infrastructure: Rhode's fiscal 2026 annualized ~$500M retail run-rate and $390M net sales run-rate add material scale, but the integration cost has depressed near-term margins that will need to normalize by FY27 to justify the multiple.
  • Insider tape is concerning: CEO Tarang Amin sold $3.92M on July 2 via M-Exempt-then-Sale, and Jennifer Hartnett sold $2.03M same day — that's real open-market selling by the CEO right into the summer tape.
  • Consensus is modeling FY27 EPS at $0.73 versus the -$0.84 Q1 print reflecting integration accounting — the model is expected to normalize sharply.

The August 5 earnings is the coil-release event — a beat with FY27 EPS guide holding plus concrete Rhode integration-cost trajectory is what breaks the range higher toward $80, while another quarter of heavy Rhode integration drag combined with continued CEO selling is what would extend the coiling into a re-test of the 52-week low.

Agrees with X sentimentX's read of the clean bounce off prior resistance-turned-support and the Rhode $500M retail / $390M net sales run-rate framing is genuinely supported by the Q1 35% growth and the Rhode integration timeline. The chart setup framing aligns with the 17% above-50-day position.

What to watch: The August 5 Q1 FY27 print — FY27 EPS guidance, Rhode integration cost trajectory, and any commentary on core e.l.f. brand growth versus Rhode contribution. A beat with intact guide breaks the coil higher toward $80; another integration-cost quarter with CEO selling re-tests the 52-week low.

On the calendar: 2026-08-05 — Q1 FY27 earnings

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment6 posts analyzed · as of 2026-07-15

e.l.f. Beauty chatter is bullish accumulation. Community 'tried to tell people ELF below $60 was free money' - now vindicated. ArbTerminal saw ELF and Rhode mentions exploding with sentiment climbing +47% before the trade. Bulls target $80 as next-leg-up level. Elliott Wave discussion frames deep bounce as broader recovery signal. Community groups ELF with COPX/LYFT/DUOT/HD/F/GS/WFC/USB/SILJ as attractive names. Community broadly long.

Read the AI verdict + X sentiment for $ELF

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Makes affordable cosmetics and skincare sold at Walmart and Target; fast-growing mass-market brand known for prestige dupes at low prices.

Industry overviewAI analysisGenerated by AI from underlying data

Where Household & Personal Products sits in its cycle right now — and what that implies for $ELF.

Household & Personal Products · Consumer Defensive

No material change from last week — inflation-weary consumers sustain spend on trusted daily-use brands (Colgate, Pepsi) while trading down in discretionary categories.

What this means for $ELF

Neutral — Makes affordable cosmetics and skincare sold at Walmart and Target; fast-growing mass-market brand known for prestige dupes at low prices; this business's revenue is largely decoupled from the inflation-weary consumer loyalty to trusted daily-use brands.

Industry benchmark

7-name peer basket
-7.0%YTD
-27.9%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
53.6How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
6.3%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
8.0%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
6.5%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.8Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
5.2%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
70.7%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.8Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026May 20, 2026$0.32$0.29+9.0%
Q4 2025Feb 4, 2026$1.24$0.73+69.9%
Q3 2025Nov 5, 2025$0.68$0.57+19.9%
Q2 2025Aug 6, 2025$0.89$0.84+6.5%
Next earningsWed, Aug 5·consensus EPS $0.73

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q4 FY26$449.3M+35.1%72.7%1.6%$-0.84$100.6M
Q3 FY26$489.5M+37.8%71.0%13.8%$0.66$52.8M
Q2 FY26$343.9M+14.2%69.4%2.2%$0.05$16.6M
Q1 FY26$353.7M+9.0%69.1%13.8%$0.59$20.1M

Forward consensus

6-year forecast · up to 15 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$1.6B$1.6B – $1.6B$3.10$3.05 – $3.1715
FY27$1.9B$1.8B – $1.9B$3.30$3.12 – $3.4215
FY28$2.0B$1.9B – $2.1B$3.65$3.35 – $3.8814
FY29$2.1B$2.1B – $2.1B$4.04$3.91 – $4.234
FY30$2.2B$2.2B – $2.3B$4.44$4.29 – $4.653
FY31$2.4B$2.3B – $2.4B$4.93$4.77 – $5.162

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.6×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.25%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+19.9%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-8.2%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMid float · 56.9M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today3.6% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β2.395-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellJul 1Hartnett Jennifer CatherineChief Commercial Officer25.4K sh$2.0MSellJul 1Tarang AminCEO50.2K sh$3.9MSellJun 9Tarang AminCEO7.0K sh$361KSellJun 9Franks Joshua AllenSVP, Operations3.5K sh$181KSellJun 9Mandy J FieldsSee Remarks4.3K sh$223KSellJun 9Kory MarchisottoSee Remarks4.4K sh$224KSellJun 9Scott MilstenSee remarks4.2K sh$214KSellJun 9Hartnett Jennifer CatherineChief Commercial Officer4.4K sh$224KSellJun 4Tarang AminCEO15.8K sh$822KSellJun 4Kory MarchisottoSee Remarks8.5K sh$442K
1–10 of 23
+ 17 other (12 awards · 3 exempts · 2 gifts) in window

See when $ELF insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsFeb 173
8-KOfficer or director changeFeb 138-K — Item 5.02: Officer or director change
+ 10 other (2 proxys · 2 earnings 8-Ks · 2 13Gs · 1 SD) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

e.l.f. Beauty (ELF) Stock Dips While Market Gains: Key Factszacks.com·2d agoThese 2 Consumer Staples Stocks Could Beat Earnings: Why They Should Be on Your Radarzacks.com·3d agoe.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Knowzacks.com·6d agoe.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learnersbusinesswire.com·7d ago3 Beauty Stocks Poised to Benefit From Evolving Consumer Trendszacks.com·7d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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