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NWNWL

Newell Brands Inc.

$NWL·$2.5B·Household & Personal Products·Consumer Defensive
$6.14+1.3%YTD+62.5%1Y+12.2%
Mentions · last 7 days
2026-06-22: 42 posts2026-06-23: 4 posts2026-06-24: 19 posts2026-06-25: 18 posts2026-06-26: 23 posts2026-06-27: 11 posts2026-06-28: 20 posts137+10%
Price updated 10m ago·X counts updated 2d ago
NWNWL
$NWLNewell Brands Inc.
$6.14+1.32%137 posts+10%
AI analysisFundamentalsVoices on X
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What it does

Plain-English summary of the business — what they sell and how they make money.

Headquartered in Atlanta, Georgia, and established in 1903, Newell Brands Inc. is a global enterprise specializing in the development, manufacturing, sourcing, and distribution of a broad spectrum of consumer and commercial products. Its operations are divided into five core segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. Under its Commercial Solutions division, Newell provides essential items such as commercial cleaning and maintenance solutions, storage and organization products for closets and garages, advanced hygiene systems, material handling equipment, and home security and safety devices like smoke and carbon monoxide alarms. Prominent brands here include BRK, First Alert, Mapa, Quickie, Rubbermaid, Rubbermaid Commercial Products, and Spontex. The Home Appliances segment offers a range of kitchen appliances from well-recognized names like Crock-Pot, Mr. Coffee, Oster, and Sunbeam. For Home Solutions, the company delivers products for food and general household storage, fresh preserving technologies, vacuum sealing systems, gourmet cookware, bakeware, cutlery, and various home fragrance items. This segment features brands such as Ball, Calphalon, Chesapeake Bay Candle, FoodSaver, Rubbermaid, Sistema, WoodWick, and Yankee Candle. The Learning and Development segment encompasses a wide array of writing instruments, including markers, highlighters, pens, and pencils, alongside art supplies, adhesive and cutting products for activities, labeling solutions, and critical baby gear and infant care necessities. Key brands in this category are Aprica, Baby Jogger, Dymo, Elmer's, EXPO, Graco, Mr. Sketch, NUK, Paper Mate, Parker, Prismacolor, Sharpie, Tigex, Waterman, and X-Acto. Lastly, the Outdoor and Recreation segment caters to enthusiasts with a variety of outdoor and related goods from brands like Campingaz, Coleman, Contigo, ExOfficio, and Marmot. Newell Brands distributes its extensive product offerings through a comprehensive network, engaging with warehouse clubs, department stores, drug and grocery stores, mass merchants, home improvement centers, office superstores and supply stores, contract stationers, independent distributors, e-commerce platforms, sporting goods retailers, specialty shops, and travel retailers. The company adopted its current name, Newell Brands Inc., in April 2016, having previously operated as Newell Rubbermaid Inc.

Industry overviewAI analysisGenerated by AI from underlying data

Where Household & Personal Products sits in its cycle right now — and what that implies for $NWL.

Household & Personal Products · Consumer Defensive

Defensive brand pricing power is the structural lever — inflation-weary consumers sustain spend on trusted daily-use brands (Colgate, Pepsi) while trading down in discretionary categories. ELF's mass-market cosmetics disrupt prestige beauty pricing with accessible dupes, capturing share as Estée Lauder faces travel retail weakness.

Industry benchmark

5-name peer basket
-13.7%YTD
-29.6%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-8.7How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
5.1%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
6.6%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
0.8%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.3Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-11.1%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
34.0%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
2.4Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026May 1, 2026$-0.05$-0.09+44.4%
Q4 2025Feb 6, 2026$0.18$0.180.0%
Q3 2025Oct 31, 2025$0.17$0.18-5.6%
Q2 2025Aug 1, 2025$0.24$0.240.0%
Next earningsFri, Aug 7·consensus EPS $0.19

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$1.5B-1.1%33.1%3.2%$-0.08$-270.0M
Q4 FY25$1.9B-2.7%33.1%7.2%$-0.75$91.0M
Q3 FY25$1.8B-7.2%34.1%6.6%$0.05$315.0M
Q2 FY25$1.9B-4.8%35.4%8.8%$0.11$-117.0M

Forward consensus

5-year forecast · up to 7 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$7.3B$7.3B – $7.3B$0.58$0.56 – $0.597
FY27$7.4B$7.4B – $7.5B$0.67$0.59 – $0.737
FY28$7.5B$7.5B – $7.5B$0.76$0.75 – $0.774
FY29$7.7B$7.7B – $7.8B$1.02$1.01 – $1.043
FY30$7.9B$7.8B – $8.0B$1.17$1.16 – $1.193

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.3×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.84%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+41.5%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+42.8%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellMay 27Malkoski Kristine KayPresident11.8K sh$43KSellMay 22Bradford R TurnerChief Legal & Admin. Officer100.0K sh$360KSellMay 8Huet Melanie ArlenePresident91.0K sh$410KSellMay 4Tracy L PlattChief Human Resources Officer96.2K sh$447K
+ 32 other (15 awards · 12 exempts · 5 inkinds) in window

See when $NWL insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KOfficer or director changeMay 138-K — Item 5.02: Officer or director change · Item 5.07: Shareholder vote
8-KOfficer or director changeFeb 138-K — Item 5.02: Officer or director change
+ 17 other (7 13Gs · 2 earnings 8-Ks · 2 proxys · 1 11-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Newell Brands (NWL) Surges 6.9%: Is This an Indication of Further Gains?zacks.com·4d agoNewell's Productivity & Other Strategic Efforts Bolster Growthzacks.com·5d agoCore Sales Trends: Is Newell's Transformation Finally Working?zacks.com·6d agoFive Small Caps Paying Super-Sized Yields Up To 15.3%forbes.com·23d agoNewell Brands Inc. (NWL) Presents at 23rd annual dbAccess Global Consumer Conference Transcriptseekingalpha.com·27d ago

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Voices on X · last 7 days

No standout posts about $NWL on X in the last 7 days.

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