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UPUP

Wheels Up Experience Inc.

Rising onTrending downwardX chatter spiked vs its recent norm
$UP·$281M·Airlines, Airports & Air Services·Industrials
$7.74-1.7%YTD+477.6%1Y-74.2%
Mentions · last 7 days
2026-07-06: 32 posts2026-07-07: 21 posts2026-07-08: 38 posts2026-07-09: 113 posts2026-07-10: 75 posts2026-07-11: 78 posts2026-07-12: 131 posts488+30%
Price updated 2d ago·X counts updated 4h ago
UPUP
$UPWheels Up Experience Inc.
$7.74-1.65%488 posts+30%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $UP, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Broken storySelling offAI verdict · as of 2026-07-12

Falling on heavy selling — points lower unless it turns around.

The stock is up 478% YTD on a crypto-adjacent pump — the actual business is losing money and law firms are filing.

Wheels Up Experience is a private-aviation-membership company. The stock is up 478% year-to-date, but that has almost nothing to do with the actual business — it's crypto-adjacent chatter under the same ticker and possibly a distressed-recovery narrative that hasn't materialized.

  • Revenue is shrinking: $169M last quarter fell 4.8% YoY, the fifth consecutive quarter of decline, and the operating losses run at multi-hundred-percent negative return on capital — this is a structurally broken business, not a hidden gem.
  • The gross margin is essentially zero: 2.15% gross margin on a $169M revenue base means variable costs eat almost everything before fixed costs — the unit economics have not been solved and no amount of scale fixes them.
  • Multiple securities-fraud investigations are open: Pomerantz Law Firm, Robbins LLP, and Johnson Fistel are all investigating claims — this is not a class-action solicitation of a healthy company, it's a legitimate signal of governance and disclosure issues.
  • Insider selling is one-sided: CK Wheels LLC has been selling small tranches ($10K–$220K each) into the run at $7–$8.52 — small in dollar terms but consistent supply into the rally, and it says something that no insider has been buying.

The August 6 Q2 earnings print is unlikely to reverse the broken-story trajectory — the revenue trend, the margin structure, and the legal calendar all point one direction. Note: the X chatter on the UP cashtag is entirely about the Superform crypto token (Q2 update call July 16, sUP rewards, SuperVaults yield strategies) — completely unrelated to Wheels Up Experience. Treat the sentiment tab as noise here; the actual business is deteriorating.

What to watch: August 6 Q2 earnings — unlikely to reverse the broken-story trajectory. Revenue trend, margin structure, and legal calendar all point one direction. A dramatic operational restructuring announcement, or a strategic acquisition of Wheels Up by a larger operator, is the only realistic reset event.

On the calendar: 2026-08-06 — Q2 earnings

broken storysecurities class actiondivergent sentimentinsider sellingmicrocap

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Mixed sentiment⚠6 posts analyzed · as of 2026-07-12 · top-engagement diverged

Posts largely cover Superform's crypto ecosystem with $UP token distributions via SuperVaults and PacaSwap collaborations, plus Q2 Superform Update Call on July 16. Separate content includes a nostalgic anecdote about a Merrill Lynch wealth manager recommending an $UP name at $2,000 a share (split-adjusted). No substantive Wheels Up equity discussion.

Read the AI verdict + X sentiment for $UP

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Provides on-demand private jet charter and membership programs in the US; asset-light marketplace connecting flyers with aircraft operators.

Industry overviewAI analysisGenerated by AI from underlying data

Where Airlines, Airports & Air Services sits in its cycle right now — and what that implies for $UP.

Airlines, Airports & Air Services · Industrials

No material change from last week — two different time horizons.

What this means for $UP

Neutral — Provides on-demand private jet charter and membership programs in the US; asset-light marketplace connecting flyers with aircraft operators; the premium travel demand sustaining yield at high occupancy does not materially affect this business's near-term earnings.

Industry benchmark

9-name peer basket
-3.7%YTD
+3.0%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-0.9How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
-276%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
-31.7%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
-139%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.4Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
70.3%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
2.2%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
-0.3Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026May 11, 2026$-2.29——
Q4 2025Feb 19, 2026$-0.40——
Q3 2025Nov 5, 2025$-2.00——
Q2 2025Aug 7, 2025$-2.00——
Next earningsThu, Aug 6

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$168.9M-4.8%-1.2%-35.1%$-2.29$-162.0M
Q4 FY25$183.8M-10.2%-5.8%-27.5%$-0.80$-58.4M
Q3 FY25$185.5M-4.3%6.8%-33.1%$-2.40$-63.6M
Q2 FY25$189.6M-3.4%8.3%-31.4%$-2.40$-78.6M

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.3×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.5%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+5.6%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-48.8%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatLow float · 22.6M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.2% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β2.055-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.FilingActive offeringA shelf registration (S-3 / S-3ASR / S-1) or prospectus supplement (424B*) was filed in the last 90 days — the company is registered to (or actively) issuing new shares. Dilution risk.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellJun 23Ck Wheels Llc10% owner100 sh$700SellJun 18Ck Wheels Llc10% owner27.5K sh$222KSellJun 17Ck Wheels Llc10% owner5.3K sh$43KSellJun 16Ck Wheels Llc10% owner4.0K sh$33KSellJun 15Ck Wheels Llc10% owner1.3K sh$11KSellJun 11Mark BriffaChief Sales Officer1.0K sh$8KBuyMay 18George N MattsonCEO1.5K sh$8KBuyMay 15George N MattsonCEO10.0K sh$51KBuyMay 14George N MattsonCEO1.3K sh$7KSellMay 13Mark BriffaChief Sales Officer3.8K sh$19K
1–10 of 11
+ 35 other (24 inkinds · 11 awards) in window

See when $UP insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsJun 103
AI summary

Roger N. Farah filed a Form 3 for Wheels Up Experience Inc. on June 9, 2026, reporting initial beneficial ownership upon becoming a Director. Farah reports no direct or indirect securities beneficially owned — no shares, options, or other derivatives are listed. No 10% holder status. Routine initial director ownership disclosure — administrative, no market impact.

8-KOfficer or director changeJun 108-K — Item 5.02: Officer or director change · Item 5.07: Shareholder vote
AI summary

Wheels Up Experience held its 2026 Annual Meeting on June 9, 2026, covering officer compensation arrangements and stockholder votes. The Board's Compensation Committee approved amendments to the Long-Term Incentive Plan (LTIP), increasing authorized shares from 6,757,484 to 10,507,484 post-reverse-split shares (a 3,750,000 share increase, equal to 75,000,000 pre-split shares) and extending the plan termination date to March 31, 2036; stockholders approved this amendment at the Annual Meeting. The filing also covers election of directors and other standard annual meeting proposals. The LTIP expansion is the most material item, adding meaningful equity compensation capacity following Wheels Up's April 2026 reverse stock split.

SC 13D/AActivist amendmentJun 2SC 13D/A
AI summary

With filed Amendment No. 7 to Schedule 13D disclosing updated beneficial ownership in UP (UP). The filer reports beneficial ownership of approximately 29.9% of the company's outstanding shares (13,168,465 shares). The position is held for potential M&A activity. Schedule 13D amendments are required when a 5%-or-greater holder's ownership, intent, or plans change materially, providing transparency into concentrated positions that could influence corporate governance or trigger M&A activity.

S-3/AShelf registrationJun 1S-3/A
AI summary

UP (UP) filed a Form S-3/A shelf registration statement with the SEC. The registration establishes a securities shelf for future offerings. This is an amendment to a previously filed S-3, typically updating financial information, business descriptions, or correcting disclosures. The shelf enables the company to offer securities in multiple tranches over time, providing capital raising flexibility aligned with market conditions.

8-KMaterial agreementJun 18-K — Item 1.01: Material agreement · Item 2.03: Material debt obligation
AI summary

UP (UP) disclosed a material definitive agreement under Item 1.01, reporting a merger or acquisition transaction involving growth company as defined in Rule. The deal is valued at approximately $100.0 million. Details of the transaction terms, consideration structure, and closing conditions are set forth in the full 8-K filing. Definitive merger agreements are among the most material events a public company can disclose, triggering regulatory review and shareholder vote requirements.

8-KMaterial agreementMay 268-K — Item 1.01: Material agreement · Item 2.03: Material debt obligation · Item 7.01: Press release / Reg FD
AI summary

UP (UP) disclosed a material definitive agreement under Item 1.01, reporting a merger or acquisition transaction involving growth company as defined in Rule. The deal is valued at approximately $0. Details of the transaction terms, consideration structure, and closing conditions are set forth in the full 8-K filing. Definitive merger agreements are among the most material events a public company can disclose, triggering regulatory review and shareholder vote requirements.

S-3Shelf registrationMay 22S-3
AI summary

Wheels Up Experience Inc. (UP) filed a Form S-3 shelf registration statement on May 22, 2026, registering unspecified securities for future issuance on a delayed or continuous basis. Wheels Up is a Chamblee, Georgia-based private aviation company. The S-3 provides Wheels Up flexibility to raise equity or debt capital as needed; given the company's past financial pressures, the shelf enables opportunistic future capital raises, which could be dilutive.

8-KPress release / Reg FDApr 298-K — Item 7.01: Press release / Reg FD
AI summary

Wheels Up Experience Inc. (UP) filed an 8-K on or around April 29 under Item 7.01 to satisfy Regulation FD disclosure requirements. The private aviation membership company made investor presentation materials or other information publicly available to ensure equal access. This disclosure is part of Wheels Up's ongoing communications during its pending strategic transaction, as the company has the Rule 14a-12 soliciting material checkbox checked on a concurrent filing. Exhibits contain the substantive disclosed materials.

+ 13 other (3 8-Ks · 2 proxys · 1 S-8 · 1 EFFECT) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Wheels Up Experience Inc. - UPprnewswire.com·3d agoRobbins LLP Reminds Wheels Up Experience Inc. (UP) Investors of Ongoing Investigationbusinesswire.com·3d agoJohnson Fistel Investigates Wheels Up Experience Inc. (NYSE: UP) on Behalf of Investorsglobenewswire.com·5d agoInvestors of Wheels Up Experience Inc. Should Contact Robbins LLP for Information About its Investigation of UPglobenewswire.com·5d agoJohnson Fistel Investigates Wheels Up Experience Inc. (NYSE: UP) on Behalf of Investorsglobenewswire.com·7d ago

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Voices on X · top 6 · last 7 days

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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