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HUHUBS

HubSpot, Inc.

Strong FundamentalsStrong FundamentalsRevenue growing 23% YoYRecent insider buyingQuiet on X (81 mentions/wk)
$HUBS·$11B·Software - Application·Technology
$261.25+0.2%YTD-37.6%1Y-44.6%
Mentions · last 7 days
2026-08-22: 3 posts81+3%
Price updated 10h ago·X counts updated 9d ago
HUHUBS
$HUBSHubSpot, Inc.
$261.25+0.22%81 posts+3%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $HUBS, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Proven numbersWinding up for a moveAI verdict · as of 2026-08-29

Trading in a tight range and building pressure — a move looks likely soon, but the direction isn't clear yet.

HubSpot at 24% of range with Google's prior $34B bid history and a fresh director open-market buy — quality CRM under-appreciated on AI-fear.

HubSpot is the leading CRM and marketing-automation platform for SMBs — a Rule-of-40 compounder that got hit hard by AI-disruption fears despite continued strong operating execution. The setup is a real-business quality name coiled around a specific institutional-add catalyst.

  • The core operating trajectory is strong: Q1 revenue grew 23.4% YoY to $881M at a 83% gross margin, Q2 EPS beat at $3.26 vs $3.02 consensus (a ~8% beat), and the sell side models FY26 EPS at ~$13.10 rising to ~$18.72 in 2028 — a real mid-teens EPS growth compounder with 6.5% FCF yield underpinning.
  • The strategic tape is refreshingly loud: Bank of New York Mellon acquired 252,978 shares in late August, Algert Global bought 45,080 shares, and director Gerald Dischler made a $200K open-market P-Purchase on August 10 (fresh from his appointment) — three separate institutional/insider signals against the AI-disruption fear narrative.
  • The Google $34B bid history is the strategic-optionality anchor: Google's prior $34B bid to buy HubSpot invalidates the "AI will kill CRM" narrative that has weighed on the multiple, and long-term targets of $1,400 in the crowd (aspirational) reflect the recovery-plus-optionality frame — insider selling in the sample (Halligan director $1.87M on August 18) is worth pricing but not conviction-leaving.

The setup is a real-business quality CRM compounder coiled with a specific director-buy and institutional-accumulation signal — the November 4 Q3 print is the referee, and the market needs continued 20%+ revenue growth plus updated AI-agent monetization color. A clean beat plus visible AI-agent revenue disclosure breaks the coil up toward $340; a growth deceleration below 15% or a soft AI-Copilot commentary cools the tape from current levels.

Agrees with X sentimentThe bullish X read on holders sharing $13K gains on LEAPS, arguing Google's earlier $34B bid to buy HubSpot invalidates the 'AI will kill CRM' narrative, and traders describing tight consolidation above key support with a long-term target of $1,400 is factually consistent with the strategic history and tape. The $1,400 target is aspirational but the invalidation-of-AI-disruption thesis is a fair reframe.

What to watch: The November 4 Q3 earnings — need continued 20%+ revenue growth, updated AI-agent monetization color, and reiterated FY26 EPS guide toward the $13.10 consensus. A growth deceleration below 15% or a soft AI-Copilot commentary cools the tape from current levels; a clean beat plus visible AI-agent revenue disclosure breaks the coil up toward $340.

On the calendar: 2026-11-04 — Q3 earnings

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment17 posts analyzed · as of 2026-08-31

The stance is strongly bullish, framed as an AI-era defense of scaled SaaS. Posters argue that "if AI agents need a 'System of Record' to actually do work, HubSpot is that record for the entire SMB/Mid market," reinforced by Salesforce's print and reminders of Google's $34B acquisition attempt. Traders flag a "bottoming base" and "tight consolidation above a key support area," with a $233-$236 entry that already triggered an ~8% follow-through.

Read the AI verdict + X sentiment for $HUBS

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Sells cloud CRM, marketing automation, and content management tools to SMBs through a freemium and tiered subscription model.

Industry overviewAI analysisGenerated by AI from underlying data

Where Software - Application sits in its cycle right now — and what that implies for $HUBS.

Software - Application · Technology

SaaS multiples remain compressed as rate-sensitive valuations weigh on pure-play software; customers are lengthening deal cycles outside of AI-native workloads. AI co-pilot upsell is the only clear near-term catalyst — companies without it are treading water.

What this means for $HUBS

Partial — consumer discretionary / retail performance tracks consumer spending trends; HubSpot, Inc.

Top industry ETF

$IGViShares Expanded Tech-Software Sector ETF
-4.2%YTD
+2.5%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
111.3How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
2.3%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
1.9%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
6.5%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
3.3Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
5.0%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
83.7%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.1Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 5, 2026$3.26$3.02+7.9%
Q1 2026May 7, 2026$2.72$2.47+10.1%
Q4 2025Feb 11, 2026$3.09$2.99+3.3%
Q3 2025Nov 5, 2025$2.66$2.59+2.7%
Next earningsWed, Nov 4·consensus EPS $3.30

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$881.0M+23.4%83.5%3.3%$0.62$183.4M
Q4 FY25$846.3M+20.4%83.7%5.7%$1.04$203.7M
Q3 FY25$809.5M+20.9%83.5%1.4%$0.31$177.0M
Q2 FY25$760.9M+19.4%83.9%-3.2%$-0.06$148.3M

Forward consensus

5-year forecast · up to 26 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$3.7B$3.6B – $3.7B$13.10$12.99 – $13.3725
FY27$4.3B$4.3B – $4.3B$15.59$14.28 – $16.4126
FY28$4.9B$4.6B – $5.2B$18.72$16.61 – $21.6317
FY29$5.7B$5.6B – $5.8B$19.91$19.45 – $20.5914
FY30$6.4B$6.3B – $6.6B$22.43$21.91 – $23.208

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.6×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.26%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+20.0%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-0.8%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatLow float · 49.4M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today2.4% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.175-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellAug 18Brian HalliganDirector8.5K sh$1.9MBuyAug 10Gerald DischlerDirector925 sh$200KSellAug 4Fisher Erika AshleyChief Legal Officer702 sh$165KSellJul 21Brian HalliganDirector8.5K sh$1.9MSellJun 16Brian HalliganDirector8.5K sh$1.6MSellMay 19Brian HalliganDirector8.5K sh$1.9MBuyMay 12Yamini RanganCEO2.8K sh$522KBuyMay 12Dharmesh ShahCTO10.0K sh$1.8MBuyMay 11Lorrie M NorringtonDirector1.3K sh$250KSellMay 4Fisher Erika AshleyChief Legal Officer915 sh$217K
1–10 of 12
+ 27 other (15 inkinds · 10 awards · 2 gifts) in window

See when $HUBS insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsAug 63
AI summary

Gerald Dischler filed an initial Form 3 beneficial ownership statement for HubSpot, Inc. on August 6, 2026, following his appointment as a Director effective August 5, 2026. The form reports zero direct shares of common stock beneficially owned. Routine director ownership disclosure; the zero-share position has no market impact beyond confirming the new board appointment.

8-KOfficer or director changeAug 58-K — Item 2.02: Earnings release · Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD · Item 8.01: Other event
AI summary

HubSpot, Inc. filed an 8-K on August 5, 2026 covering Q2 2026 earnings (quarter ended June 30, 2026) and a board governance action. The board expanded from ten to eleven members and appointed Gerald ('Jerry') Dischler as a Class I director effective August 5, 2026, with his term expiring at the 2027 annual meeting; his compensation follows the standard non-employee director policy. A Reg FD item and Item 8.01 were also reported alongside the quarterly results. The board expansion is moderately notable alongside routine earnings disclosure.

8-KOfficer or director changeJun 168-K — Item 5.02: Officer or director change · Item 5.07: Shareholder vote
AI summary

HubSpot, Inc. (HUBS) filed an 8-K on June 16, 2026 covering officer/director changes (Item 5.02), annual meeting vote results (Item 5.07), and a Reg FD disclosure (Item 7.01). Body unavailable — excerpt cuts off before the specific personnel changes, vote tallies, or Reg FD content are disclosed.

3New insider — initial holdingsApr 33
AI summary

Form filed by More than One Reporting Person Table I - Non-De filed a Form 3 (initial ownership statement) for HUBS on 2026-04-03, initiating required Section 16 reporting. Role: of Reporting Person. Form 3 is a mandatory administrative filing upon first becoming an insider or 10%+ holder; it does not reflect a purchase or sale event.

8-KOfficer or director changeApr 18-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

HUBS disclosed a personnel change (8-K Item 5.02, dated 2026-04-01). An executive departure and a new appointment are both reported. Personnel changes are generally administrative; materiality depends on seniority and circumstances.

8-KCharter amendmentMar 118-K — Item 5.03: Charter amendment
+ 14 other (6 13Gs · 3 proxys · 2 10-Qs · 1 S-8) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

HubSpot to Present at the Goldman Sachs Communacopia + Technology Conferencebusinesswire.com·15h ago252,978 Shares in HubSpot, Inc. $HUBS Acquired by Bank of New York Mellon Corpdefenseworld.net·4d ago45,080 Shares in HubSpot, Inc. $HUBS Bought by Algert Global LLCdefenseworld.net·5d agoHUBS Gains From Strong Subscription Growth: Can the Momentum Continue?zacks.com·6d agoZoom Falls 6% as Soft Q3 Profit Guidance Overshadows a Double Beat; HubSpot and Monday.com Slip247wallst.com·6d ago

In themes

Explore the broader themes this ticker is being talked about under.

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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