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UAUAA

Under Armour, Inc.

$UAA·$2.6B·Apparel - Manufacturers·Consumer Cyclical
$5.36+0.2%YTD+32.7%1Y+8.9%
Mentions · last 7 days
2026-08-07: 80 posts2026-08-08: 7 posts2026-08-09: 4 posts2026-08-10: 30 posts2026-08-11: 29 posts2026-08-12: 17 posts2026-08-13: 9 posts176+7%
Price updated 2d ago·X counts updated 3d ago
UAUAA
$UAAUnder Armour, Inc.
$5.36+0.19%176 posts+7%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Today's AI verdict on what's driving $UAA, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Broken storyStalledAI verdict · as of 2026-08-14

The move has stalled — likely just drifts unless something new shows up.

Under Armour cut FY revenue guidance again — the challenging-consumer narrative is running the tape, and the multi-year turnaround thesis keeps getting pushed out.

Under Armour is the athletic apparel and footwear brand that spent the past decade attempting to reset from its 2015-era peak — Kevin Plank returned as CEO in April 2024, and the reset has been about brand elevation and margin recovery rather than top-line growth. Q1 FY27 confirmed the reset still isn't landing on the top line.

  • The revenue picture stays weak: Q4 FY26 revenue of $1.17B was essentially flat YoY at a 42% gross margin and slight negative operating margin, and the Q1 FY27 print delivered a $1.10B revenue print (-3% YoY) with FY27 revenue outlook cut on "soft North America and Asia-Pacific demand" — the CEO's "challenging consumer demand environment" framing tells you the diagnosis is macro, not just brand-specific.
  • The valuation prices distress rather than recovery: PS of just 0.55 with a -5.5x TTM PE (from prior losses), and consensus FY27 EPS of $0.12 puts the stock at 45x forward on numbers management just cut — a value multiple in absolute terms, but expensive relative to the trajectory the recent guide cut implies.
  • The tape has already voted: shares sit at the 30th percentile of the 52-week range, -16% vs the 50-day and -9% vs the 200-day — the market is pricing this as a broken-story rather than a turnaround, and until a print reverses that read, dip-buyers will keep getting caught by fresh guide cuts.

What restarts the story is a print showing sequential North America revenue stabilization plus concrete brand-elevation traction in premium price-points; without either, the Nov 5 Q2 print becomes another quarter of the same softness and the multi-year turn keeps getting pushed one more year.

Agrees with X sentimentThe bearish X read has it right — the EPS beat on cost, revenue miss, cut FY27 outlook, and the CEO's "challenging consumer demand environment" framing are all the actual load-bearing points. "Guidance into a wall" fairly captures what the tape is trading.

What to watch: Nov 5 Q2 FY27 earnings — North America revenue trajectory, premium price-point traction, and any specific brand-elevation metric. Continued softness or another guide cut is what confirms the broken-story read for another quarter.

On the calendar: 2026-11-05 — Q2 FY27 earnings

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bearish sentiment⚠11 posts analyzed · as of 2026-08-14 · top-engagement diverged

Under Armour sentiment is bearish. Q1 revenue $1.1B was in-line (-3% YoY) but FY27 revenue outlook cut to a mid-single-digit decline (from a slight decline) due to softer North America (-9% YoY) and Asia-Pacific (-6.6%) demand. CEO Kevin Plank's revenue-stabilization thesis dies in the first quarter; a fund is publicly short. EMEA +12% is a small positive.

Read the AI verdict + X sentiment for $UAA

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Designs performance athletic apparel, footwear, and accessories for sports and fitness; also operates MapMyRun and MapMyRide fitness apps.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Manufacturers sits in its cycle right now — and what that implies for $UAA.

Apparel - Manufacturers · Consumer Cyclical

No material change from last week — Ralph Lauren's China demand recovery and disciplined pricing power drive analyst upgrades while PVH's Calvin Klein and Tommy Hilfiger navigate a mixed global..

What this means for $UAA

Neutral — Designs performance athletic apparel, footwear, and accessories for sports and fitness; also operates MapMyRun and MapMyRide fitness apps; limited read-through from apparel - manufacturers macro dynamics to this specific revenue mix.

Industry benchmark

5-name peer basket
+22.4%YTD
+71.8%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-5.5How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
7.6%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
5.3%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
-5.9%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.5Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-30.1%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
45.9%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
1.4Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 7, 2026$0.05$0.02+150.0%
Q1 2026May 12, 2026$-0.03$-0.030.0%
Q4 2025Feb 6, 2026$0.09$-0.02+550.0%
Q3 2025Nov 6, 2025$0.04$0.03+33.3%
Next earningsThu, Nov 5·consensus EPS $-0.00

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q4 FY26$1.2B-0.6%42.0%-2.2%$-0.10$-347.3M
Q3 FY26$1.3B-4.8%44.7%-5.1%$-1.01$261.9M
Q2 FY26$1.3B-4.3%47.9%4.6%$-0.04$-90.3M
Q1 FY26$1.1B-3.9%48.8%26.3%$-0.01$13.5M

Forward consensus

5-year forecast · up to 18 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$5.0B$4.9B – $5.0B$0.12$0.10 – $0.1418
FY27$4.9B$4.9B – $5.1B$0.11$0.10 – $0.1317
FY28$5.1B$5.0B – $5.1B$0.23$0.11 – $0.3117
FY29$5.3B$5.3B – $5.3B$0.39$0.25 – $0.589
FY30$5.8B$5.8B – $6.0B$0.55$0.54 – $0.564

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.8×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.31%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-15.9%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-9.1%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatHigh float · 425.7M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today1.7% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.655-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsJun 83
AI summary

Simon James Pestridge, newly appointed Chief Marketing Officer of Under Armour, Inc. (UAA), filed a Form 3 on June 1, 2026 disclosing initial beneficial ownership of 237,408 shares of Class C Common Stock held directly, plus additional derivative securities (RSUs and other instruments per Table II, detail truncated in excerpt). This is a routine initial officer ownership disclosure upon appointment as CMO with no immediate financial or operational significance.

SC 13D/AActivist amendmentMay 15SC 13D/A
AI summary

V. Prem Watsa, founder and CEO of Fairfax Financial Holdings, filed Amendment No. 1 to his Schedule 13D on Under Armour, Inc. (UAA) Class A Common Stock as of May 13, 2026. Specific updated share counts and the revised ownership percentage are not visible in the available excerpt. Watsa's initial 13D established a 5%+ position; as a long-oriented value investor, this amendment may signal a position change or an updated statement of purpose or investment intent.

8-KRestructuring / exit costsMay 128-K — Item 2.02: Earnings release · Item 2.05: Restructuring / exit costs
AI summary

Under Armour, Inc. (UAA) reported Q4 and full fiscal year ended March 31, 2026 financial results (headline figures furnished as Exhibit 99.1) and announced an expansion of its fiscal 2025 restructuring plan from up to $255 million to approximately $305 million — an additional $50 million in charges approved by the Board on May 11, 2026. The expanded plan includes up to $139 million in cash charges (severance and transformational initiatives) and up to $166 million in non-cash charges (contract terminations and facilities). The larger-than-expected restructuring signals deeper organizational changes underway; investors should weigh incremental charges against expected long-term efficiency gains.

+ 12 other (5 13Gs · 2 proxys · 1 10-Q · 1 earnings 8-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Wall Street Cautious as Oil Holds Above $80schaeffersresearch.com·5d agoHere Are Tuesday’s Top Wall Street Analyst Research Calls: Airbnb, AppLovin, Autodesk, Best Buy, BigBear.ai, Boeing, Fiserv, Jabil, Spotify Technology and More247wallst.com·5d agoUnder Armour, Inc. (UAA) Q1 2027 Earnings Call Transcriptseekingalpha.com·9d agoUnder Armour slashes revenue outlook as fiscal first quarter sales declineproactiveinvestors.com·9d agoCompared to Estimates, Under Armour (UAA) Q1 Earnings: A Look at Key Metricszacks.com·9d ago

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Voices on X · last 7 days

No standout posts about $UAA on X in the last 7 days.

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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