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UAUA

Under Armour, Inc.

$UA·$1.9B·Apparel - Manufacturers·Consumer Cyclical
$4.22-0.5%YTD-14.6%1Y-13.0%
Price updated 7h ago·X counts updated 2d ago
UAUA
$UAUnder Armour, Inc.
$4.22-0.47%57 posts0.9×
AI analysisFundamentalsVoices on X
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On X

Top X posts

The complete picture of $UA on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

57X posts · last 7 days
Sep 12Sep 27
Chatter Meter
0.9×
QuietNormal · 1×Loud

How loud $UA's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level.

AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $UA — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Broken storySelling offAI verdict · as of 2026-09-29

Falling on heavy selling — points lower unless it turns around.

Under Armour cut its revenue outlook, is sitting at 7% of its 52-week range, and there's no visible catalyst yet for the top line to stop shrinking.

Under Armour is a $1.9B-cap athletic apparel brand that has been losing share to Nike, Lululemon, and On Running for multiple years and is currently mid-restructuring.

  • Down 15% year to date and 13% over twelve months, at 7% of its 52-week range and 27% below the 200-day moving average — a durable downtrend, not a dip.
  • Fiscal Q1 revenue $1.10B dropped 3% year over year with only 4% operating margin; management slashed the full-year revenue outlook.
  • Trailing P/E is negative on GAAP earnings; free-cash-flow yield is -3% and the business is capital-intensive with high inventory risk.
  • Just filed an S-3ASR shelf, which gives management flexibility to raise capital — not encouraging at these levels for existing holders.
  • Analyst-covered next-year consensus is $0.12 EPS on $4.96B revenue — implying flat-to-down revenue continues.

The November 5 print needs to show either revenue-decline stabilization or margin expansion to arrest the downtrend; without that this remains a value trap.

What to watch: November 5 print — whether revenue decline moderates below 3%, whether gross margin holds above 47%, and any specifics on the brand refresh or channel-mix plan.

On the calendar: 2026-11-05 — fiscal Q2 earnings

no sentiment samplebeta missing

Read the AI verdict on $UA

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

US performance sportswear brand selling apparel, footwear, and accessories globally, repositioning toward a premium athletic identity.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Manufacturers sits in its cycle right now — and what that implies for $UA.

Apparel - Manufacturers · Consumer Cyclical

No material change from last week — mid-income consumer squeeze continues to pressure branded apparel.

What this means for $UA

Neutral — US performance sportswear brand selling apparel, footwear, and accessories globally, repositioning toward a premium athletic identity.

Industry benchmark

5-name peer basket
+26.2%YTD
+35.1%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-5.1How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
0.5%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
0.3%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
-3.2%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.5Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-32.1%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
47.0%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.5Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 7, 2026$0.05$0.02+193.9%
Q1 2026May 12, 2026$-0.03$-0.02-54.0%
Q4 2025Feb 6, 2026$0.09$-0.02+681.4%
Q3 2025Nov 6, 2025$0.04$0.02+63.5%
Next earningsThu, Nov 5·consensus EPS $-0.01

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY27$1.1B-3.4%54.1%4.3%$0.00$94.5M
Q4 FY26$1.2B-0.6%42.0%-2.2%$-0.10$-347.3M
Q3 FY26$1.3B-4.8%44.7%-5.1%$-1.01$261.9M
Q2 FY26$1.3B-4.3%47.9%4.6%$-0.04$-90.3M

Forward consensus

5-year forecast · up to 12 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$5.0B$4.9B – $5.1B$0.12$0.12 – $0.1212
FY27$4.7B$4.7B – $4.9B$0.11$0.11 – $0.1111
FY28$4.8B$4.8B – $5.0B$0.19$0.19 – $0.2012
FY29$5.1B$5.0B – $5.2B$0.34$0.33 – $0.3510
FY30$5.8B$5.8B – $6.0B$0.55$0.54 – $0.566

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.1×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.7%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-22.1%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-27.3%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatHigh float · 303.2M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.9% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.545-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.FilingActive offeringA shelf registration (S-3 / S-3ASR / S-1) or prospectus supplement (424B*) was filed in the last 90 days — the company is registered to (or actively) issuing new shares. Dilution risk.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

BuyAug 11Reza TaleghaniCFO18.7K sh$100KBuyMay 14Watsa V Prem Et Al10% owner100 sh$500BuyMay 13Watsa V Prem Et Al10% owner739.5K sh$3.7MBuyMay 12Watsa V Prem Et Al10% owner438.7K sh$2.2M
+ 32 other (23 awards · 9 inkinds) in window

See when $UA insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

S-3ASRAuto-shelf registrationAug 31S-3ASR
AI summary

Under Armour, Inc. filed an automatic shelf registration (S-3ASR) covering an unspecified amount of Debt Securities, Preferred Stock, Class A Common Stock, Class C Common Stock, and Warrants for potential future issuance. As an S-3ASR, it becomes effective immediately upon filing. No specific offering size, price, or timing is disclosed; specific terms will appear in future prospectus supplements. This is a routine shelf registration that provides Under Armour flexibility for future capital raises; no dilution occurs at this stage.

8-KShareholder voteAug 278-K — Item 5.07: Shareholder vote
AI summary

Under Armour, Inc. held its Annual Meeting on August 26, 2026, at which stockholders elected all 11 nominated directors (Eric T. Olson received ~95% support vs. 99%+ for peers), approved the say-on-pay advisory vote, and approved the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan expanding authorized Class C shares. Filed for Class C shares (UA); identical results reported for Class A (UAA) simultaneously. Routine annual meeting results with no significant governance surprises.

3New insider — initial holdingsJun 83
SC 13D/AActivist amendmentMay 15SC 13D/A
8-KRestructuring / exit costsMay 128-K — Item 2.02: Earnings release · Item 2.05: Restructuring / exit costs
+ 11 other (3 13Gs · 2 proxys · 1 S-8 · 1 10-Q) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Culp (NYSE:CULP) & Under Armour (NYSE:UA) Critical Comparisondefenseworld.net·2d agoUnder Armour: Continued Revenue Declines Are A Major Red Flagseekingalpha.com·39d agoWhy Under Armour Stock Was Underwater This Weekfool.com·47d agoUnder Armour Q1 Earnings Call Highlightsmarketbeat.com·52d agoUnder Armour slashes revenue outlook as fiscal first quarter sales declineproactiveinvestors.com·54d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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