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UAUA

Under Armour, Inc.

$UA·$2.5B·Apparel - Manufacturers·Consumer Cyclical
$5.24+2.3%1Y+6.9%
Mentions · last 7 days
2026-08-06: 7 posts2026-08-07: 33 posts2026-08-08: 0 posts2026-08-09: 0 posts2026-08-10: 9 posts2026-08-11: 15 posts2026-08-12: 8 posts72+12%
Price updated 13h ago·X counts updated 1d ago
UAUA
$UAUnder Armour, Inc.
$5.24+2.34%72 posts+12%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $UA, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Broken storyCooling offAI verdict · as of 2026-08-14

Catching its breath after a run — could pick back up or fade from here.

Athletic apparel Q1 FY27 revenue -3.4% + guide slash — Taleghani's $100K open-market buy is the modest positive floor signal.

Under Armour is the U.S. athletic-apparel brand whose Q1 FY27 print delivered a specific revenue-outlook slash on soft demand in North America and Asia-Pacific — down 3.4% year-over-year. Sitting at 33% of the 52-week range but with a fresh officer $100K open-market buy providing a modest floor signal.

  • The Q1 FY27 print was a genuine miss: revenue of $1.10B fell 3.4% year-over-year with the company slashing its FY revenue outlook on soft North America and Asia-Pacific demand — the specific type of guide-cut that inverts any recovery-thesis framing.
  • The gross margin held up: 54% gross margin plus 4% operating margin reflects the brand-margin discipline UA has maintained even through top-line weakness — the specific profile that supports the "value plus turnaround" case bulls make.
  • The insider buy is a fresh positive signal: officer Reza Taleghani purchased $100K on Aug 11 at $5.37 — the specific open-market signal that historically forms at durable bottoms, particularly when combined with the 33%-of-range technical setup.
  • The valuation is genuinely cheap: at -5x P/E (small loss) but 0.51x sales and a 47% gross margin, Under Armour is priced for continued declines — the specific setup that supports substantial upside if any specific brand-refresh catalyst lands.

Coming into Nov 5 earnings, the tape needs specific North America same-store-comp stabilization, Asia-Pacific-recovery commentary, and any brand-refresh initiative disclosures. A clean beat plus operational-reset language extends the fresh insider-buy-supported basing setup; another guide-cut or brand-weakness disclosure keeps the stock in the current range.

What to watch: Nov 5 Q2 FY27 earnings — specific North America same-store-comp stabilization, Asia-Pacific-recovery commentary, and any brand-refresh initiative disclosures. Another guide-cut or brand-weakness disclosure keeps the stock in the current range.

On the calendar: 2026-11-05 — Q2 FY27 earnings

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What it does

Plain-English summary of the business — what they sell and how they make money.

US performance sportswear brand selling apparel, footwear, and accessories globally, repositioning toward a premium athletic identity.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Manufacturers sits in its cycle right now — and what that implies for $UA.

Apparel - Manufacturers · Consumer Cyclical

No material change from last week — Ralph Lauren's China demand recovery and disciplined pricing power drive analyst upgrades while PVH's Calvin Klein and Tommy Hilfiger navigate a mixed global..

Industry benchmark

6-name peer basket
+24.1%YTD
+67.3%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-5.1How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
0.5%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
0.3%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
-3.2%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.5Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-32.1%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
47.0%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.5Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 7, 2026$0.05$0.02+193.9%
Q1 2026May 12, 2026$-0.03$-0.02-54.0%
Q4 2025Feb 6, 2026$0.09$-0.02+681.4%
Q3 2025Nov 6, 2025$0.04$0.02+63.5%
Next earningsThu, Nov 5·consensus EPS $-0.01

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY27$1.1B-3.4%54.1%4.3%$0.00$94.5M
Q4 FY26$1.2B-0.6%42.0%-2.2%$-0.10$-347.3M
Q3 FY26$1.3B-4.8%44.7%-5.1%$-1.01$261.9M
Q2 FY26$1.3B-4.3%47.9%4.6%$-0.04$-90.3M

Forward consensus

5-year forecast · up to 12 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$5.0B$4.9B – $5.0B$0.12$0.12 – $0.1212
FY27$4.9B$4.9B – $5.0B$0.11$0.11 – $0.1111
FY28$5.1B$5.0B – $5.1B$0.23$0.23 – $0.2312
FY29$5.3B$5.3B – $5.4B$0.40$0.40 – $0.4110
FY30$5.8B$5.8B – $5.9B$0.55$0.54 – $0.556

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.9×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.33%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-15.6%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-8.4%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatHigh float · 303.2M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.8% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.595-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

BuyAug 11Reza TaleghaniCFO18.7K sh$100KBuyMay 14Watsa V Prem Et Al10% owner100 sh$500BuyMay 13Watsa V Prem Et Al10% owner739.5K sh$3.7MBuyMay 12Watsa V Prem Et Al10% owner438.7K sh$2.2M
+ 27 other (19 awards · 8 inkinds) in window

See when $UA insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsJun 83
SC 13D/AActivist amendmentMay 15SC 13D/A
8-KRestructuring / exit costsMay 128-K — Item 2.02: Earnings release · Item 2.05: Restructuring / exit costs
+ 12 other (5 13Gs · 2 proxys · 1 10-Q · 1 earnings 8-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Under Armour Q1 Earnings Call Highlightsmarketbeat.com·5d agoUnder Armour slashes revenue outlook as fiscal first quarter sales declineproactiveinvestors.com·7d agoUnder Armour Posts Lower Revenue on Soft Demand in North America, Asia-Pacificwsj.com·7d agoUNDER ARMOUR REPORTS FIRST QUARTER FISCAL 2027 RESULTS; MAINTAINS FULL-YEAR PROFITABILITY OUTLOOK WHILE UPDATING REVENUE EXPECTATIONSprnewswire.com·7d agoUnder Armour's Q1 results seen unlikely to be major catalyst as investors await outlookproactiveinvestors.com·16d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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