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PMPM

Philip Morris International Inc.

$PM·$284B·Tobacco·Consumer Defensive
$192.22+1.3%YTD+18.4%1Y+14.8%
Price updated 14m ago·X counts updated 20h ago
PMPM
$PMPhilip Morris International Inc.
$192.22+1.29%186 posts0.9×
AI analysisFundamentalsVoices on X
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On X

Top X posts

The complete picture of $PM on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

186X posts · last 7 days
Aug 28Sep 10
Chatter Meter
0.9×
QuietNormal · 1×Loud

How loud $PM's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level.

Bullish sentimentAI analysisGenerated by AI from underlying data9 posts analyzed · as of 2026-09-10

Philip Morris International raised FY26 adjusted EPS guidance by $0.09 to $8.35-$8.50 driven by FX tailwinds with organic growth unchanged at 7.5%, plus a ZYN pouch-count increase from 15 to 20 and a national When It Clicks campaign in Q4. Sentiment leans constructive on the durable nicotine franchise.

Read what X is saying about $PM

  • Bullish vs bearish call — with the AI summary of the day's posts
  • Divergence flag when the top-engagement posts argue the other side
  • How loud the conversation is versus this ticker's own normal
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AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $PM — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Proven numbersCooling offAI verdict · as of 2026-09-11

Catching its breath after a run — could pick back up or fade from here.

Global nicotine leader through IQOS and ZYN — up 18% year-to-date on real operating growth, and the multiple is quietly moving to defensive-plus-growth territory.

Philip Morris International is the global nicotine leader — legacy Marlboro international, plus the growing IQOS heat-not-burn and ZYN oral-nicotine franchises. The stock is up 18% year-to-date, hitting 73% of its 52-week range on a real business inflection.

  • The smoke-free transition is the whole thesis: FY26 adjusted EPS guide raised by $0.09 to $8.35-$8.50 (driven by FX, but organic growth still at 7.5%), and ZYN pouch counts expanded from 15 to 20 per can. IQOS and ZYN combined are now roughly 40% of revenue and growing double-digit, versus flat-to-declining combustibles.
  • The economics remain best-in-class: 38% operating margin, 68% gross margin, 26% return on invested capital — a defensive-consumer business earning like a tech company. The 27x TTM PE is above sector average but not stretched given the 7.5% organic growth trajectory.
  • The negative debt-to-equity of -5.7 is a buyback-driven accounting artifact — PM has repurchased so aggressively that book equity is meaningfully negative, which is why ROE reads at -112%. This isn't leverage risk — it's the effect of returning every dollar of cashflow to shareholders — but it does compress balance-sheet flexibility if a macro shock hits.

The bet is whether Oct 21 Q3 earnings confirms organic ZYN and IQOS unit growth above 15% year-over-year plus any 2027 preview. A print with continued smoke-free growth acceleration plus dividend-growth commentary is what breaks this above $210; a soft smoke-free print and the 27x multiple gives way toward $170.

Agrees with X sentimentAgrees with the crowd on the setup — raised FY26 guide, ZYN pouch expansion, When It Clicks Q4 campaign, IQOS-and-ZYN growth are all real. The one-line downgrade the timeline flags on 'US may be next growth leg' is a legitimate outperform-to-hold rotation, honest to acknowledge without over-weighting.

What to watch: Oct 21 Q3 earnings — specifically ZYN and IQOS unit growth above 15% year-over-year and any 2027 organic-growth framing. A print with continued smoke-free acceleration plus dividend-growth commentary breaks this above $210; softness in smoke-free growth and the 27x multiple gives way toward $170.

On the calendar: 2026-10-21 — Q3 earnings

Read the AI verdict on $PM

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

Global tobacco and smoke-free products company selling IQOS heated tobacco devices and nicotine pouches internationally.

Industry overviewAI analysisGenerated by AI from underlying data

Where Tobacco sits in its cycle right now — and what that implies for $PM.

Tobacco · Consumer Defensive

Traditional combustible tobacco is in structural volume decline; heated tobacco products (HTP) and oral nicotine pouches (ZYN) are the growth offsets. AI-flavour-profiling is an R&D tool for next-gen nicotine product development.

What this means for $PM

Direct beneficiary — Philip Morris International; IQOS heated tobacco in Japan/Europe, ZYN oral nicotine growing in US via Swedish Match.

Industry benchmark

4-name peer basket
+0.6%YTD
-18.3%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
27.5How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
26.3%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
37.7%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
3.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
7.0Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-112%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
67.5%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
-5.7Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Jul 22, 2026$2.20$2.05+7.3%
Q1 2026Apr 22, 2026$1.96$1.86+5.4%
Q4 2025Feb 6, 2026$1.70$1.700.0%
Q3 2025Oct 21, 2025$2.24$2.09+7.2%
Next earningsWed, Oct 21·consensus EPS $2.27

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q2 FY26$11.2B+10.4%68.4%40.5%$1.80—
Q1 FY26$10.1B+9.1%68.1%38.4%$1.56$-752.0M
Q4 FY25$10.4B+6.8%65.6%32.6%$1.37$4.3B
Q3 FY25$10.8B+9.4%67.8%39.3%$2.23$4.1B

Forward consensus

5-year forecast · up to 11 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$43.4B$43.2B – $43.8B$8.37$8.34 – $8.4310
FY27$45.9B$44.7B – $49.2B$9.13$9.03 – $9.2711
FY28$48.7B$47.6B – $50.3B$10.00$9.48 – $10.3010
FY29$51.0B$50.2B – $52.2B$10.87$10.66 – $11.215
FY30$54.2B$53.4B – $55.5B$12.05$11.81 – $12.435

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.0×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.73%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+0.8%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+8.5%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 1.6B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.3% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β0.405-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

No open-market buys or sells in the last 180 days.

+ 9 other (9 awards) in window

See when $PM insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KPress release / Reg FDSep 88-K — Item 7.01: Press release / Reg FD
AI summary

Philip Morris International filed a Reg FD 8-K on September 8, 2026 under Item 7.01. No substantive narrative content is available in the excerpt, which consists of cover-page XBRL metadata listing the company's NYSE-listed securities.

8-KPress release / Reg FDSep 88-K — Item 7.01: Press release / Reg FD
AI summary

Philip Morris International filed a second Reg FD 8-K on September 8, 2026 under Item 7.01. No substantive narrative content is available in the excerpt, which consists of cover-page XBRL metadata listing the company's NYSE-listed debt and equity securities.

8-KPress release / Reg FDAug 248-K — Item 7.01: Press release / Reg FD
AI summary

Philip Morris International Inc. (PM) filed a Reg FD disclosure (Item 7.01) on August 24, 2026 with exhibits, publicly disseminating information — likely investor conference presentation materials — to comply with Regulation FD. PM has extensive listed debt securities outstanding. The specific content of the presentation is in attached exhibits. This is an administrative Reg FD filing for the global tobacco and nicotine products company.

3New insider — initial holdingsAug 33
AI summary

Andolina Massimo (Last) (First) (Middle) 677 WASHINGTON BLVD (Street) STAMFORD CONNECTICUT 06901 (City) (State) (Zip) UNITED STATES (Country) 2. Date of Event Requiring Statement (Month/Day/Year) 08/01/2026 3. Issuer Name and Ticker or Trading Symbol Philip Morris International Inc. [ PM ] 3a. Foreign Trading Symbol 5. If Amendment, Date of Original Filed (Month/Day/Year) 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) Group Chief Financial Officer 6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person Table I - Non-Derivative Securities Beneficially Owned 1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock 71,588 (1) D Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5) Date Exercisable Expiration Date Title Amount or Number of Shares Explanation of Responses: 1. Includes 23,310 Restricted Share Units ("RSUs"), which were awarded under the Philip Morris International Inc. 2022 Performance Incentive Plan. Of the 23,310 RSUs, 7,620 will vest on February 17, 2027, 6,850 will vest on February 16, 2028, and 8,840 will vest on February 21, 2029. Remarks: /s/ Darlene Quashie Henry, Attorney-In-Fact 08/03/2026 ** Signature of Reporting Person Date Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. * If the form is filed by more than one reporting person, see Instruction 5 (b)(v). ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure. Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number. * Form 3: SEC 1473 (03-26) filed an initial statement of beneficial ownership (Form 3) as a Director of PM, with an event date of 1473. The filer directly owns 71,588 shares of common stock. Holdings include RSU awards totaling approximately 23,310 units. This is a routine insider-ownership disclosure with no indication of open-market purchases or activist intent.

8-KOfficer or director changeJul 98-K — Item 5.02: Officer or director change
AI summary

PM filed an 8-K under Item 5.02 reporting a change in directors or principal officers. The filing also covers Item(s) 9.01. Personnel changes at the executive or board level are typically administrative but can signal strategic shifts depending on context.

8-K/AOfficer or director change (amended)Jun 168-K/A — Item 5.02: Officer or director change
AI summary

PM filed an 8-K under Item 5.02 reporting a change in directors or principal officers. The filing also covers Item(s) 9.01. Personnel changes at the executive or board level are typically administrative but can signal strategic shifts depending on context.

8-KPress release / Reg FDJun 118-K — Item 7.01: Press release / Reg FD
AI summary

PM filed an 8-K under Reg FD (Item 7.01), disclosing material non-public information simultaneously to all investors. This is typically an investor presentation, conference slides, or press release furnished as an exhibit. Reg FD filings ensure equal access to information for all investors; the substantive data is in the attached exhibit.

8-KPress release / Reg FDJun 28-K — Item 7.01: Press release / Reg FD
AI summary

PM filed an 8-K under Reg FD (Item 7.01), disclosing material information simultaneously to all investors. This is typically an investor presentation or press release furnished as an exhibit; the substantive data is in the attached exhibit.

+ 20 other (4 13Gs · 3 8-Ks · 3 proxys · 2 10-Qs) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Baird Financial Group Inc. Raises Position in Philip Morris International Inc. $PMdefenseworld.net·2d agoPhilip Morris Expands Zyn Nicotine Pouch Lineup, Adds More Pouches Per Canwsj.com·2d agoPhilip Morris Raises FX Outlook as IQOS, ZYN Fuel Smoke-Free Growthmarketbeat.com·2d agoPhilip Morris International Participates in 2026 Barclays Global Consumer Conference; Raises 2026 Full-Year Diluted EPS Forecast for Currency Onlybusinesswire.com·4d agoPhilip Morris: The U.S. May Be The Next Growth Leg (Rating Downgrade)seekingalpha.com·7d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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