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LULULU

Lululemon Athletica Inc.

Rising onTrending downwardMoving on elevated volumeStrong bearish X conversation
$LULU·$11B·Apparel - Retail·Consumer Cyclical
$103.21+2.6%YTD-51.9%1Y-40.1%
Price updated 10m ago·X counts updated 21h ago
LULULU
$LULULululemon Athletica Inc.
$103.21+2.58%5.1k posts1×
AI analysisFundamentalsVoices on X
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On X

Top X posts

The complete picture of $LULU on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

5,068X posts · last 7 days
Aug 22Sep 7
Chatter Meter
1×
QuietNormal · 1×Loud

How loud $LULU's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level.

Bearish sentimentAI analysisGenerated by AI from underlying data150 posts analyzed · as of 2026-09-07

Lululemon just crashed 20% on a soft print and hit an 8-year low sub-$100, and the crowd is treating it as a brand-in-decline story — 'the fad ended' takes are everywhere. Michael Burry publicly making LULU his largest position and pledging to aggressively buy under $100 is the punchline, not the reassurance. Contrarians exist but the mood is capitulation.

Read what X is saying about $LULU

  • Bullish vs bearish call — with the AI summary of the day's posts
  • Divergence flag when the top-engagement posts argue the other side
  • How loud the conversation is versus this ticker's own normal
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AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $LULU — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Broken storySelling offAI verdict · as of 2026-09-08

Falling on heavy selling — points lower unless it turns around.

8-year low after a soft print — the brand-decline debate now has a big-name contrarian, but no evidence of the turn.

Lululemon is the premium athleisure brand that carried the sector for a decade and is now testing whether that pricing power was cyclical. A soft print, an 8-year low, a founder-divorce headline, and Michael Burry going public with it as his largest position have collided in the same week.

Where the pieces sit:

  • The market has already re-priced this as a broken compounder: down 52% YTD, sitting at 2% of the 52-week range, on 10x normal volume — that's capitulation, not confusion, and it takes a real change to reverse.
  • The economics are still surprisingly intact: 9x earnings, ~10% free-cash-flow yield, 56% gross margin, 31% ROE — this is not a failed business, it's a compounder losing pricing power, which is a different and slower unwind.
  • Burry's position is a spotlight, not a stabilizer: contrarian conviction is only useful if same-store sales stop falling, and there's no such print on the tape yet.

The story stays broken until the next comps print stops going the wrong way. If growth stabilizes even in the mid-single digits, the current multiple is a real setup; if the next quarter deepens the decline, Burry gets cheaper stock and the tape gets worse.

Agrees with X sentimentAgree with the capitulation read — the 8-year low and 10x volume are the market treating this as brand impairment, not a normal miss. The X crowd is right that Burry's position is a punchline, not a floor; agreeing doesn't mean the setup can't work, just that it needs a real comp inflection first.

What to watch: Watch Lululemon's next quarterly same-store sales and North America comps — a stabilization is the trigger for a turnaround; a further deceleration seals the broken-story call. A close below $95 on volume signals the seller isn't done.

brand decline debateburry positionpost earnings capitulation

Read the AI verdict on $LULU

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

Premium athletic apparel brand selling yoga and training wear through stores and DTC channels, with strong brand loyalty and international growth.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Retail sits in its cycle right now — and what that implies for $LULU.

Apparel - Retail · Consumer Cyclical

Off-price apparel retail is structurally gaining share as value-conscious consumers trade down; full-price specialty retailers face discretionary-spending headwinds. Inventory normalisation has improved margins but promotional pressure persists at fashion-forward names.

What this means for $LULU

Partial — Lululemon; premium athleisure with loyal high-income base insulates somewhat, but international execution and US softness are headwinds.

Industry benchmark

10-name peer basket
+12.0%YTD
+23.1%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
9.0How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
20.2%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
18.2%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
9.9%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.2Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
31.3%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
55.7%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.4Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Sep 3, 2026$2.92$1.79+63.1%
Q1 2026Jun 4, 2026$1.69$1.67+1.2%
Q4 2025Mar 17, 2026$5.01$4.76+5.3%
Q3 2025Dec 11, 2025$2.59$2.22+16.7%
Next earningsThu, Dec 10·consensus EPS $1.10

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q4 FY25$3.6B+0.8%54.9%22.1%$4.97$959.7M
Q3 FY25$2.6B+7.1%55.6%17.0%$2.59$82.4M
Q2 FY25$2.5B+6.5%58.5%20.7%$3.10$150.8M
Q1 FY25$2.4B+7.3%58.3%18.5%$2.61$-271.2M

Forward consensus

5-year forecast · up to 24 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$11.0B$11.0B – $11.1B$13.05$12.99 – $13.1520
FY27$10.5B$10.5B – $10.7B$9.98$9.43 – $10.2222
FY28$10.5B$10.2B – $10.7B$8.94$7.95 – $9.7724
FY29$10.7B$9.5B – $12.1B$8.98$5.58 – $14.6918
FY30$12.9B$12.2B – $13.8B$12.79$11.91 – $13.899

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.10.2×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.2%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-15.0%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-34.1%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMid float · 103.4M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today36.2% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β0.865-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

BuyJun 15Charles V BerghDirector4.3K sh$500KSellApr 8Nicole NeuburgerChief Brand Officer622 sh$100KBuyApr 1Andre MaestriniCEO3.3K sh$495KBuyMar 20Charles V BerghDirector6.1K sh$1000K
+ 38 other (24 awards · 11 inkinds · 3 exempts) in window

See when $LULU insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

SC 13D/AActivist amendmentSep 3SC 13D/A
AI summary

Dennis J. Wilson (lululemon founder and largest individual shareholder) filed Amendment No. 25 to his Schedule 13D for lululemon athletica inc. as of September 1, 2026. Wilson and affiliated entities (Anamered Investments Inc., LIPO Investments USA, Wilson 5 Foundation) collectively hold approximately 9,570,851 shares (8.6% of outstanding), with 3,852 shares held directly and the balance through controlled entities. The filing was triggered by a routine ownership update; as a passive long-term holder and founder, this amendment reflects a routine disclosure with no activist agenda.

SC 13D/AActivist amendmentAug 3SC 13D/A
AI summary

Securities Exchange filed a amended Schedule 13D disclosing significant beneficial ownership of LULU. The filer reported owning approximately 8.4 % of LULU's outstanding shares. 13D filings are required when a party acquires more than 5% of a company with intent to engage management, and may signal activist interest or strategic accumulation in LULU.

SC 13D/AActivist amendmentJul 20SC 13D/A
AI summary

Dennis J. Wilson (lululemon athletica founder) and related entities — Anamered Investments Inc. (4,755,217 shares, 4.2%), LIPO Investments (USA), Inc. (3,401,596 shares, 3.0%), and Wilson 5 Foundation — filed Amendment No. 23 to Schedule 13D for lululemon athletica inc. as of July 17, 2026, disclosing combined beneficial ownership of 9,740,710 shares (8.6% of class). The specific change triggering this amendment is not identified in the excerpt. Wilson's aggregate stake remains substantial and unchanged in intent based on the excerpt — no acquisition or activist language is visible.

3New insider — initial holdingsJun 293
AI summary

Marc Maurer (director, Vancouver) filed a Form 3 initial beneficial ownership statement for lululemon athletica as of June 25, 2026, per the cooperation agreement with Chip Wilson's group. Administrative disclosure for a newly appointed LULU director.

3New insider — initial holdingsJun 293
AI summary

Laura Gentile (director, Vancouver) filed a Form 3 initial beneficial ownership statement for lululemon athletica as of June 25, 2026, per the cooperation agreement with Chip Wilson's group. Administrative disclosure for a second newly appointed LULU director.

8-KOfficer or director changeJun 268-K — Item 5.02: Officer or director change · Item 5.07: Shareholder vote
AI summary

lululemon's Board appointed Laura Gentile and Marc Maurer as directors effective June 25, 2026, expanding from 9 to 11 members per the cooperation agreement with Chip Wilson and related parties. Board expansion per agreement with founding shareholder Wilson, achieving activist-backed board representation.

SC 13D/AActivist amendmentMay 28SC 13D/A
AI summary

LIPO Investments (USA), Inc. — affiliated with lululemon founder Chip Wilson — filed an amendment to its Schedule 13D for lululemon athletica inc. reporting approximately 4.2% beneficial ownership. This update coincides with the May 26, 2026 Cooperation Agreement between Wilson and lululemon under which Wilson agreed to governance terms and the company will appoint Wilson-approved independent directors. The 13D/A reflects the ongoing active engagement of Wilson's camp with lululemon's board composition.

8-KMaterial agreementMay 278-K — Item 1.01: Material agreement · Item 7.01: Press release / Reg FD
AI summary

lululemon athletica inc. entered into a Cooperation Agreement with founder Chip Wilson and affiliated entities on May 26, 2026, under which lululemon will appoint Laura Gentile and Marc Maurer as independent directors immediately following the 2026 Annual Meeting, increase the board size accordingly, and appoint a third new director with apparel/brand expertise by October 1, 2026 — subject to Wilson's approval. One incumbent director will not stand for reelection in 2027. In exchange, Wilson and affiliates agree to governance conditions including standstill provisions. This negotiated board refreshment ends (for now) Wilson's public pressure campaign on lululemon, though the conditions embedded in the agreement signal ongoing founder influence over board composition.

+ 62 other (22 DFAN14As · 13 proxys · 7 SC 13D/As · 3 earnings 8-Ks) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Lululemon billionaire Chip Wilson, wife divorcing after 20-plus years without prenup: reportfoxbusiness.com·23h agoDid lululemon athletica inc. Insiders Breach their Fiduciary Duties to Shareholders?prnewswire.com·1d agoNike Has Tumbled 38% in 2026: Is It Time to Switch to Dick's or Lululemon?247wallst.com·1d agolululemon: An 18% Crash Is Not A Buy Signalseekingalpha.com·2d agoFounder Divorce Sends a New Warning to Lululemon Stock Investorsgurufocus.com·2d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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