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HAHAS

Hasbro, Inc.

$HAS·$13B·Leisure·Consumer Cyclical
$94.53+0.3%YTD+11.6%1Y+15.5%
Mentions · last 7 days
2026-08-21: 3 posts2026-08-22: 0 posts2026-08-23: 3 posts2026-08-24: 1 posts34-3%
Price updated 6m ago·X counts updated 7d ago
HAHAS
$HASHasbro, Inc.
$94.53+0.31%34 posts-3%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $HAS, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Proven numbersCooling offAI verdict · as of 2026-08-20

Catching its breath after a run — could pick back up or fade from here.

Magic: The Gathering is doing the heavy lifting while the plastic-toy side finally starts to grow again — but the stock's run has paused.

Hasbro's story is basically two businesses stapled together: Wizards of the Coast (Magic: The Gathering and Dungeons & Dragons) is a high-margin games platform that's compounding, and the legacy toy business (Nerf, Play-Doh, licensed plush) is a mature category that's finally recovering. Together they've delivered two strong beats in a row after a rough 2024-2025 stretch.

The reason the move has legs — but has also paused:

  • The mix shift is the whole point: Wizards is roughly 30% of revenue but a much bigger share of operating profit, and Q1 fiscal-2026 revenue grew 13% year-on-year with operating margin at 27% — the more of Hasbro that runs through card-and-board games instead of shelf toys, the higher the through-cycle margin trends.
  • Two clean beats stack up: Q2 EPS was $1.28 vs $1.16 expected (10% beat) after a 22% Q1 beat, and full-year 2026 revenue estimates now sit near $5.05B versus ~$4.5B a year ago — analysts are moving numbers up, which is usually what the tape actually cares about.
  • The pause is real though: volume has dropped to about half its 30-day average and the stock sits at 64% of its 52-week range, so the market has priced in the two beats and is waiting for the next catalyst rather than pressing higher.

For the move to resume, the Oct 22 Q3 print needs another Wizards-led beat plus a full-year guide-up; the setup is cooling, not broken, but that print decides whether round two starts or the multiple gives back some of the year-to-date gains.

Agrees with X sentimentX's 'estimates moving higher' read is the honest telling — that's what the analyst-revision data actually shows, and it's usually what drives the next leg. The unpriced risk is the recent Wizards president transition (John Hight leaving in September) as a wildcard on the highest-margin segment.

What to watch: Oct 22 Q3 earnings — another Wizards-led beat plus a guide-raise restarts the move; a Wizards miss (the trading-card set release cadence has been the volatile lever) drops the multiple back.

On the calendar: 2026-10-22 — Q3 2026 earnings

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment8 posts analyzed · as of 2026-07-29

Hasbro beat earnings with estimates moving higher — 'earnings only matter if future estimates move.' Bulls describe HAS as exploding higher and plan to buy more above $91 for a permanent hold. Community references two college students pitching a short on Hasbro on the show the week before. Bearish voices are limited to the short-thesis rebuttal.

Read the AI verdict + X sentiment for $HAS

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Owns Monopoly, Nerf, Play-Doh, and Magic: The Gathering; toy and game brand company licensing IP across consumer products and entertainment.

Industry overviewAI analysisGenerated by AI from underlying data

Where Leisure sits in its cycle right now — and what that implies for $HAS.

Leisure · Consumer Cyclical

Consumer discretionary spending resilience in experiences (fitness, recreation) is holding; unit economics and pricing power vary widely across subsectors. GLP-1 drug adoption is a long-term emerging headwind for some segments as health behaviors shift.

What this means for $HAS

Partial — upstream oil & gas exposure ties to commodity price cycle; Hasbro, Inc.

Industry benchmark

4-name peer basket
-18.5%YTD
-17.9%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-53.4How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
-9.6%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
24.0%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
8.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
2.5Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-48.3%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
69.8%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
6.0Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Jul 21, 2026$1.28$1.16+10.3%
Q1 2026May 20, 2026$1.47$1.20+22.5%
Q4 2025Feb 10, 2026$1.51$0.99+52.5%
Q3 2025Oct 23, 2025$1.68$1.66+1.2%
Next earningsThu, Oct 22·consensus EPS $1.90

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$1.0B+12.7%68.2%27.0%$1.41$315.5M
Q4 FY25$1.4B+31.3%69.0%22.3%$1.43$389.5M
Q3 FY25$1.4B+8.3%68.4%24.6%$1.66$260.9M
Q2 FY25$980.8M-1.5%74.6%22.8%$-6.10$55.2M

Forward consensus

5-year forecast · up to 10 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$5.1B$4.9B – $5.2B$6.13$5.94 – $6.3010
FY27$5.4B$5.1B – $5.6B$6.50$6.27 – $6.7610
FY28$5.5B$5.3B – $5.7B$7.15$6.84 – $7.367
FY29$5.7B$5.5B – $5.9B$7.35$7.07 – $7.676
FY30$5.9B$5.7B – $6.1B$7.73$7.43 – $8.073

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.4×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.66%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+6.7%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+5.6%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMid float · 140.4M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.6% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β0.475-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellAug 19John HightPresident11.6K sh$1.1MSellAug 17John HightPresident11.2K sh$1.1MSellAug 7Elizabeth HamrenDirector2.0K sh$183KSellAug 4Elizabeth HamrenDirector989 sh$89KSellJul 31Gina M GoetterCFO8.3K sh$777KSellJul 30John HightPresident3.2K sh$299KSellJul 28Gina M GoetterCFO11.0K sh$1.0MSellJul 28Timothy J. KilpinPresident20.0K sh$1.9M
+ 43 other (24 awards · 18 inkinds · 1 exempt) in window

See when $HAS insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KOfficer or director changeJul 278-K — Item 5.02: Officer or director change
AI summary

Hasbro Inc and John Hight, President of Wizards of the Coast, entered into a Transitional Advisory Services Agreement on July 27, 2026. Hight will remain as President of Wizards of the Coast through September 1, 2026 (Transition Date), then serve as Advisor reporting to the CEO through September 2, 2027, assisting with transition and onboarding efforts. This is a planned leadership change at Hasbro's highest-margin division — Magic: The Gathering and Dungeons & Dragons are Wizards' core franchises; the identity of Hight's successor as President is the key follow-on event for investors.

8-KShareholder voteJun 158-K — Item 5.07: Shareholder vote
AI summary

Hasbro, Inc. (HAS) reported annual meeting vote results (Item 5.07) in an 8-K filed June 15, 2026. Body unavailable — excerpt cuts off before specific vote tallies are disclosed.

8-KMaterial agreementMar 128-K — Item 1.01: Material agreement · Item 2.03: Material debt obligation · Item 8.01: Other event
424B5Prospectus supplement (offering)Mar 5424B5
+ 16 other (4 13Gs · 3 earnings 8-Ks · 2 10-Qs · 2 proxys) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Canada Pension Plan Investment Board Purchases New Position in Hasbro, Inc. $HASdefenseworld.net·1d agoAlgert Global LLC Has $3.64 Million Stock Holdings in Hasbro, Inc. $HASdefenseworld.net·2d agoUpper Deck Debuts Transformers 40th Anniversary Card Set To Kick Off New Hasbro Partnershipforbes.com·5d agoBank of Nova Scotia Acquires Shares of 127,197 Hasbro, Inc. $HASdefenseworld.net·6d agoWhy Is Hasbro (HAS) Up 4.8% Since Last Earnings Report?zacks.com·11d ago

In themes

Explore the broader themes this ticker is being talked about under.

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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