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BABARK

BARK, Inc.

$BARK·$74M·Specialty Retail·Consumer Cyclical
$8.27+1.0%YTD-29.0%1Y-49.3%
Price updated 4h ago·X counts updated 2d ago
BABARK
$BARKBARK, Inc.
$8.27+0.98%47 posts1×
AI analysisFundamentalsVoices on X
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On X

Top X posts

The complete picture of $BARK on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

47X posts · last 7 days
Sep 12Sep 27
Chatter Meter
1×
QuietNormal · 1×Loud

How loud $BARK's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level, louder than 73% of tracked names.

Bullish sentimentAI analysisGenerated by AI from underlying data6 posts analyzed · as of 2026-09-09

The BARK crowd is bullish on both sides. On the equity, cheerleaders flag a $96M cap against $76M of inventory, 20% insider ownership and a P/S of 0.26. On the token side, a fresh SynFutures listing paired with a 20M-token burn day is being marketed to the "BARKARMY" as supply-crunch fuel.

Read what X is saying about $BARK

  • Bullish vs bearish call — with the AI summary of the day's posts
  • Divergence flag when the top-engagement posts argue the other side
  • How loud the conversation is versus this ticker's own normal
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AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $BARK — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Broken storySelling offAI verdict · as of 2026-09-29

Falling on heavy selling — points lower unless it turns around.

BARK is a $70M pet-toy microcap at 1% of its 52-week range and now facing an open shareholder letter demanding accountability — the equity is not the memecoin.

BARK is a $70M-cap direct-to-consumer pet-toy and pet-food company where the operating story is deteriorating and outside shareholder pressure is building.

  • Down 30% year to date and 50% over the last twelve months, at just 1% of its 52-week range and 29% below the 200-day moving average.
  • Fiscal Q1 revenue $79M dropped 23% year over year at 73% gross margin with 0% operating margin — the top-line contraction is what dominates.
  • Fiscal Q4 EPS was minus $1.44, mostly non-cash impairments; fiscal Q1 EPS was $0.09 helped by cost cuts.
  • GNK Holdings issued an open letter to shareholders demanding accountability and a clearer path to shareholder value — an activist-lite escalation.
  • Product-collaboration news (Girl Scout Cookie for dogs, Liquid Death, Dunkin' dog drive-thru) generates buzz without moving the revenue trajectory.
  • Analyst-covered next-year consensus is minus $2.23 EPS — the model doesn't expect profitability.
  • There is also a token trading under 'BARK' with an entirely separate community; that's not the equity.

The November 9 print needs a credible revenue-stabilization message or GNK Holdings' pressure grows and the board is forced into a strategic-alternatives review.

Differs from X sentimentThe X sample splits between an equity-side value pitch ($96M cap versus $76M inventory, 20% insider ownership) and the 'BARK' token — the equity-side pitch doesn't square with a stock at the low of its range and a shareholder activist letter on the table.

What to watch: November 9 print for whether revenue decline moderates, any board response to GNK Holdings' letter, and cash-runway color given continued negative free cash flow.

On the calendar: 2026-11-09 — fiscal Q2 earnings

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Read the AI verdict on $BARK

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

Dog-focused subscription and retail brand delivering monthly toy-and-treat boxes, food, and dental products direct to consumers.

Industry overviewAI analysisGenerated by AI from underlying data

Where Specialty Retail sits in its cycle right now — and what that implies for $BARK.

Specialty Retail · Consumer Cyclical

No material change from last week — Consumer discretionary bifurcation deepens as XRT falls -7.

What this means for $BARK

Partial — Dog-focused subscription and retail brand delivering monthly toy-and-treat boxes, food, and dental products direct to consumers.

Top industry ETF

$XRTSPDR S&P Retail ETF
-4.3%YTD
-5.0%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-3.0How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
-28.2%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
-8.6%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
-23.8%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.3Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-39.5%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
63.4%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.5Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 6, 2026$0.08$-0.40+120.3%
Q1 2026Jun 9, 2026$0.07$-0.35+120.2%
Q4 2025Feb 5, 2026$-0.60$-0.83+27.3%
Q3 2025Nov 10, 2025$-0.60$-0.01-3900.0%
Next earningsMon, Nov 9·consensus EPS $-0.42

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY27$78.8M-23.4%72.7%0.1%$0.09$-3.7M
Q4 FY26$86.6M-25.0%65.1%-14.6%$-1.44$-2.1M
Q3 FY26$98.4M-22.1%60.4%-8.7%$-1.00$1.6M
Q2 FY26$107.0M-15.2%57.9%-10.0%$-1.25$-19.9M

Forward consensus

5-year forecast · up to 2 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$404.4M$401.9M – $407.0M-$2.23-$2.25 – -$2.222
FY27$335.4M$333.3M – $337.5M-$1.37-$1.38 – -$1.361
FY28$352.1M$349.8M – $354.3M-$0.99-$1.00 – -$0.991
FY29$379.0M$376.6M – $381.4M$1.04$1.03 – $1.051
FY30$403.0M$400.5M – $405.5M$1.46$1.45 – $1.471

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.7×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.1%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-14.7%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-28.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatTiny float · 5.5M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.6% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.985-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

No open-market buys or sells in the last 180 days.

+ 25 other (19 inkinds · 6 awards) in window

See when $BARK insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsSep 93
AI summary

Anna Hamill, CFO of Bark Inc. (BARK), filed a Form 3 disclosing her initial beneficial ownership of company securities. The full holdings detail is in the filed form; this is a routine Section 16 insider reporting disclosure.

8-KOfficer or director changeAug 248-K — Item 5.02: Officer or director change
AI summary

Jim McGinty resigned from the Board of Directors of BARK, Inc. effective August 21, 2026, with no disagreement cited with management, operations, or company policies. No board composition details or replacement plans are disclosed in the excerpt. This is a routine director departure with no noted disagreement; administratively significant but not operationally material for BARK's ongoing pet product business.

8-KOfficer or director changeJul 288-K — Item 5.02: Officer or director change
AI summary

BARK Inc announced the appointment of Anya Hamill, age 52, as Chief Financial Officer effective September 8, 2026. Hamill most recently served as CFO of Laird Superfood (2022-2026) and previously as CFO of Little Secrets Chocolates (2018-2022), with senior finance roles at Danone North America and Whitewave Foods. Her compensation includes a $450,000 base salary and an annual target bonus opportunity. This is a meaningful leadership appointment for the pet products and subscription company — Hamill brings CPG-sector financial experience aligned with BARK's direct-to-consumer business model.

3New insider — initial holdingsMay 203
8-KOfficer or director changeMay 48-K — Item 5.02: Officer or director change
+ 5 other (2 10-Ks · 1 10-Q · 1 earnings 8-K · 1 routine 8-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

GNK Holdings Issues Open Letter to BARK Shareholders Calling for Greater Accountability and a Clear Path to Shareholder Valueprnewswire.com·15d agoBARK and Girl Scouts® Introduce Patch Pals™ -- The First-Ever Girl Scout Cookie Made for Dogsgurufocus.com·21d agoBARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humansgurufocus.com·28d agoBARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humansbusinesswire.com·28d agoBARK® and Dunkin'® Launch Dunkin's First Official Dog Drive-Thru Experience and New Dog Toy Collectionbusinesswire.com·37d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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