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SNSNAP

Snap Inc.

$SNAP·$9.0B·Internet Content & Information·Communication Services
$5.55+2.2%YTD-29.6%1Y-24.3%
Mentions · last 7 days
2026-08-21: 64 posts2026-08-22: 35 posts688+5%
Price updated 3h ago·X counts updated 9d ago
SNSNAP
$SNAPSnap Inc.
$5.55+2.21%688 posts+5%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $SNAP, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Comeback attemptWinding up for a moveAI verdict · as of 2026-08-29

Trading in a tight range and building pressure — a move looks likely soon, but the direction isn't clear yet.

Snap has SpaceX/xAI advertising for the first time and 480M DAUs — but a fresh state lawsuit and heavy officer selling both landed the same week.

Snap is the parent of Snapchat — 480M daily active users, an ad tier that has finally reached scale, and Snap+ (the subscription tier). The setup is a turn candidate showing real ARPU improvement while also absorbing a new regulatory hit.

  • The revenue trajectory is inflecting: Q2 global ARPU came in at $3.25 (+13% YoY), Q1 revenue grew 12% YoY to $1.53B, and the new advertising relationships with SpaceX Grok/xAI mark the first time Snap has landed marquee AI-adjacent spend — the sell side now models Q3 as net-income-positive.
  • The subscription lever is quietly building: Snap+ growth continues via the 1% match on cash deposits, adding a recurring high-margin revenue line on top of ad revenue — a $9B market-cap business with a functioning subscription tier plus 480M DAUs is a plausible take-out target if M&A speculation crystallizes.
  • The offset is a real regulatory + insider double-hit: Pennsylvania sued Snap on August 26 over addictive features and child safety (stock -7% on the day), while the CFO sold ~132K shares and four other officers sold in mid-August — the $2M+ officer cluster into strength is exactly what a turnaround setup doesn't want to see.

The setup is a turnaround coiling with real ARPU improvement against a heavy legal and insider-selling overhang — the November 4 Q3 print is the next referee, and the market needs first net-income-positive quarterly guide plus new-advertiser color (SpaceX/xAI conversion math). A clean beat with subscription revenue growing breaks the coil up; a soft ad guide or another cluster of officer sales into strength kills the setup.

Agrees with X sentimentThe bullish X read on SpaceX Grok/xAI advertising on Snap, Q2 global ARPU $3.25 (+13% YoY), Snap+ growth via the 1% cash match, 480M DAUs, the 200-DMA reclaim, and the New Jersey teen dropping her lawsuit is all factually consistent; the bull case is real. But the crowd is glossing over the Pennsylvania lawsuit (a fresh copy of the META child-safety case) and the ~$2M officer selling cluster on August 17-19, which are both worth pricing in.

What to watch: The November 4 Q3 earnings — need Q3 guided to net-income-positive, ARPU holding above $3.25, and specific SpaceX/xAI conversion color. A soft ad-revenue guide or another officer selling cluster into strength kills the setup; a clean beat with subscription revenue growing breaks the coil up.

On the calendar: 2026-11-04 — Q3 earnings

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment88 posts analyzed · as of 2026-08-30

Long-time doubters are being drowned out by a contrarian bull chorus on Snap. Posters point to AQR Capital increasing its position 157%, Renaissance and Two Sigma adding size in Q2, global ARPU climbing 13% YoY to $3.25, chat and map surfaces newly monetizing, and cash from operations less SBC turning positive in Q3 2026. Bears flag the META child-safety settlement fallout for younger-skewed platforms and years of Evan Spiegel underperformance.

Read the AI verdict + X sentiment for $SNAP

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  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Operates Snapchat, a camera-first social app popular with Gen Z, monetizing through advertising and augmented reality tools.

Industry overviewAI analysisGenerated by AI from underlying data

Where Internet Content & Information sits in its cycle right now — and what that implies for $SNAP.

Internet Content & Information · Communication Services

Digital advertising spend is recovering as macro visibility improves; AI-driven ad targeting improvements are lifting CPMs at the major platforms. Regulatory pressure (antitrust, data privacy) is the persistent overhang on the largest names.

What this means for $SNAP

Partial — software subscription economics provide some insulation from macro cycles; AI integration is the growth catalyst for this segment; Snap Inc.

Top industry ETF

$FDNFirst Trust Dow Jones Internet Index Fund
+6.4%YTD
+6.8%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-23.5How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
-6.5%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
-6.8%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
6.3%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.6Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-18.9%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
55.8%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
2.0Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 3, 2026$-0.10$-0.12+17.9%
Q1 2026May 6, 2026$-0.05$-0.07+25.2%
Q4 2025Feb 4, 2026$0.03$-0.03+197.0%
Q3 2025Nov 5, 2025$-0.06$-0.12+50.8%
Next earningsWed, Nov 4·consensus EPS $0.16

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$1.5B+12.1%56.5%-4.9%$-0.05$286.0M
Q4 FY25$1.7B+10.2%59.0%2.9%$0.03$205.6M
Q3 FY25$1.5B+9.8%55.3%-8.5%$-0.06$93.4M
Q2 FY25$1.3B+8.7%51.4%-19.3%$-0.16$23.8M

Forward consensus

5-year forecast · up to 31 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$6.7B$6.6B – $6.8B-$0.07-$0.11 – -$0.0631
FY27$7.4B$6.9B – $7.8B$0.12$0.09 – $0.1931
FY28$7.9B$7.9B – $8.0B$0.24-$0.11 – $0.5024
FY29$8.5B$8.2B – $8.8B$0.44$0.42 – $0.4623
FY30$9.0B$8.7B – $9.3B$0.53$0.50 – $0.5515

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.7×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.30%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+10.8%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-8.2%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 1.1B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today2.6% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.025-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellAug 19Zachary M BriersGeneral Counsel67.5K sh$343KSellAug 17Ajit MohanChief Business Officer54.6K sh$284KSellAug 17Rebecca MorrowChief Accounting Officer17.3K sh$90KSellAug 17Zachary M BriersGeneral Counsel136.5K sh$709KSellAug 17Douglas HottCFO131.9K sh$685KSellAug 6Robert C. MurphyCTO2.0M sh$10.5MSellAug 5Robert C. MurphyCTO2.0M sh$11.1MSellJul 16Ajit MohanChief Business Officer24.3K sh$114KSellJun 16Ajit MohanChief Business Officer6.9K sh$39KSellJun 4Zachary M BriersGeneral Counsel12.0K sh$72K
1–10 of 25
+ 18 other (15 awards · 2 gifts · 1 other) in window

See when $SNAP insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsMay 283
AI summary

Luke Wood was appointed as a Director of Snap Inc. (SNAP) effective May 20, 2026 and filed Form 3 initial beneficial ownership statement on May 28, 2026. No securities are beneficially owned — no shares held directly or indirectly. Routine administrative filing for a newly appointed board member with no material ownership interest reported.

8-KOfficer or director changeMay 208-K — Item 5.02: Officer or director change
AI summary

Snap Inc. (SNAP) filed an 8-K on May 20, 2026 disclosing a personnel change (Item 5.02). Snap is a Santa Monica, California-based social media and augmented reality company listed on the NYSE. The excerpt does not identify the executive involved; officer changes at a major social media company can be material if they involve C-suite leadership or product management roles.

3New insider — initial holdingsMay 123
AI summary

Douglas Hott, newly appointed Chief Financial Officer of Snap Inc. (SNAP), filed an initial Form 3 on May 12, 2026, reporting beneficial ownership of 244,699 shares of Class A Common Stock held directly, effective his May 9, 2026 appointment date. This is a routine insider initial ownership disclosure accompanying the CFO appointment with no material financial significance.

8-K/AOfficer or director change (amended)May 78-K/A — Item 5.02: Officer or director change
AI summary

Snap Inc. (SNAP) filed an 8-K/A on May 7, 2026 amending the initial CFO appointment filing to disclose full compensation terms for new CFO Douglas Hott: an annual base salary of $1,000,000 and Promotion RSUs with an aggregate value of at least $14,900,000 in Class A common stock vesting in quarterly installments over 33 months starting May 9, 2026. Additionally, Hott will receive annual equity awards with an initial target value of $6,000,000, commencing after the Promotion RSUs fully vest. The total initial equity package (~$20.9M+) plus $1M base salary reflects market rates for a senior technology CFO.

8-KOfficer or director changeApr 208-K — Item 5.02: Officer or director change
AI summary

Snap Inc. (SNAP) disclosed on April 20, 2026 its plan to appoint Doug Hott, age 53 and currently VP of Finance, Strategy, and Corporate Development (at Snap since August 2019), as Chief Financial Officer following the departure of Derek Andersen. Compensation terms were not yet determined as of this filing, with a subsequent 8-K/A promised. This is a CFO succession announcement; Hott is an internal promotion with extensive tenure at the company.

8-KRestructuring / exit costsApr 158-K — Item 2.02: Earnings release · Item 2.05: Restructuring / exit costs · Item 7.01: Press release / Reg FD
AI summary

Snap Inc. (SNAP) reported Q1 2026 financial results on April 15, 2026 and simultaneously announced a restructuring plan to reduce global headcount by approximately 16% of full-time employees. The company estimates pre-tax charges of $95M-$130M (primarily severance, contract termination costs, and impairment), with $75M-$100M expected as future cash expenditures mostly in Q2 2026. The layoffs aim to streamline operations and redirect resources toward highest-priority initiatives on the path to net-income profitability — a significant strategic reset.

+ 9 other (2 13Gs · 2 10-Qs · 2 earnings 8-Ks · 1 routine 8-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Meta's $18 Billion Settlement Could Reshape Social Media Stockszacks.com·4d agoStock Market Today, Aug. 26: Snap Sued by Pennsylvania Over Addictive Features and Child Safetyfool.com·5d agoSnap Sinks 7% as Pennsylvania Sues Snapchat, Meta Holds Flat After a $16.7B Settlement247wallst.com·6d agoSnap's CFO Sells Nearly 132,000 Shares. Here's What That Means for Investors.fool.com·12d agoWhat's driving Snap stock lower on Monday?invezz.com·15d ago

In themes

Explore the broader themes this ticker is being talked about under.

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