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HUHUBS

HubSpot, Inc.

Strong FundamentalsStrong FundamentalsRevenue growing 23% YoYStreet coverage with positive forward estimatesConsistent chatter on X (145/wk), no spike
$HUBS·$11B·Software - Application·Technology
$224.57+4.3%YTD-43.7%1Y-58.5%
Mentions · last 7 days
2026-07-09: 17 posts2026-07-10: 16 posts2026-07-11: 10 posts2026-07-12: 21 posts2026-07-13: 37 posts2026-07-14: 21 posts2026-07-15: 22 posts145-4%
Price updated 5h ago·X counts updated 1d ago
HUHUBS
$HUBSHubSpot, Inc.
$224.57+4.29%145 posts-4%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $HUBS, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Proven numbersWinding up for a moveAI verdict · as of 2026-07-16

Trading in a tight range and building pressure — a move looks likely soon, but the direction isn't clear yet.

HubSpot is down 59% over twelve months on multiple compression despite four straight EPS beats and 23% revenue growth.

HubSpot provides cloud CRM and marketing automation for small-and-mid-market businesses, $10.6B market cap, with Q2 2026 earnings due 2026-08-05.

  • Q1 revenue was $881M, up 23.4% year-over-year with sequential growth of 4.1% — the fourth consecutive quarter of 19-23% growth as the AI-CRM cycle continues.
  • EPS $2.72 beat the $2.47 consensus by 10.1% — the fourth consecutive positive surprise, magnitudes stepping between 3% and 10%.
  • Gross margin sits at 83.7% (specialty-SaaS platform economics), operating margin 3.3%, and free-cash-flow yield 6.5% — the operating-margin expansion has been slow but real.
  • Consensus models 2026 revenue at $3.71B rising to $4.29B in 2027 and $4.93B in 2028, with EPS growing from $13.12 to $15.62 to $18.79 — the 111x trailing multiple discounts the mid-teens compounding.
  • Trailing twelve-month total return is negative 59% and year-to-date negative 46% — the compression is severe against continued fundamental execution, positioning at only 11% of the 52-week range.
  • On July 14, HubSpot announced its Analyst Day at UNBOUND on September 17, 2026 — the next model-anchoring event beyond Q2 earnings.
  • Insider activity in early July was F-InKind conversions by Brian Halligan, Dharmesh Shah, and CFO Kate Bueker — routine tax withholding, not discretionary sales.

The setup is a durable SaaS compounder at compressed multiples against consistent execution — August 5 tests whether Q2 guide re-rating begins.

Agrees with X sentimentX posters are bullish on the software rally with HubSpot +6% alongside NET +9.5%, DDOG +5%, SNOW +2.8%. They frame HUBS at 'fire-sale multiples' down 66% from highs alongside ADBE at 9.6x and INTU at 12x, with a long-term buy zone $97.86-$185.32 and PT $1,400. That aligns with the compressed multiple positioning and the software-rerating thesis, though the $1,400 PT is not a consensus number.

What to watch: August 5 Q2 earnings — revenue growth versus the +23% Q1 pace, operating-margin trajectory versus the 3.3% base (the operating-leverage story), full-year 2026 guide versus the $3.71B revenue consensus, and any commentary on AI-CRM adoption and net-revenue retention. September 17 Analyst Day is the follow-on catalyst.

On the calendar: 2026-08-05 Q2 2026 earnings; revenue growth and operating-margin trajectory drive the print.

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment5 posts analyzed · as of 2026-07-10

HubSpot participates in software rally +6% today with peers NET +9.5%, DDOG +5%, SNOW +2.8%. Fire-sale multiples with HUBS down 66% from highs alongside ADBE at 9.6x and INTU at 12x set up an attractive long-term buy zone $97.86-$185.32 with PT $1,400. Sentiment is bullish on software repricing and rally participation.

Read the AI verdict + X sentiment for $HUBS

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Sells cloud CRM, marketing automation, and content management tools to SMBs through a freemium and tiered subscription model.

Industry overviewAI analysisGenerated by AI from underlying data

Where Software - Application sits in its cycle right now — and what that implies for $HUBS.

Software - Application · Technology

No material change from last week — platforms where agents expand contract value (ServiceNow, Snowflake) are re-rated upward, while tools where agents substitute human users (Adobe Creative..

What this means for $HUBS

Partial — Sells cloud CRM, marketing automation, and content management tools to SMBs through a freemium and tiered subscription model; exposure exists but is diluted by diverse end markets and revenue mix.

Top industry ETF

$IGViShares Expanded Tech-Software Sector ETF
-12.0%YTD
-14.7%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
111.3How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
2.3%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
1.9%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
6.5%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
3.3Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
5.0%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
83.7%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.1Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026May 7, 2026$2.72$2.47+10.1%
Q4 2025Feb 11, 2026$3.09$2.99+3.3%
Q3 2025Nov 5, 2025$2.66$2.59+2.7%
Q2 2025Aug 6, 2025$2.19$2.12+3.3%
Next earningsWed, Aug 5·consensus EPS $3.02

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$881.0M+23.4%83.5%3.3%$0.62$183.4M
Q4 FY25$846.3M+20.4%83.7%5.7%$1.04$203.7M
Q3 FY25$809.5M+20.9%83.5%1.4%$0.31$177.0M
Q2 FY25$760.9M+19.4%83.9%-3.2%$-0.06$148.3M

Forward consensus

5-year forecast · up to 26 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$3.7B$3.7B – $3.7B$13.12$13.01 – $13.3925
FY27$4.3B$4.3B – $4.3B$15.62$14.34 – $16.4826
FY28$4.9B$4.9B – $4.9B$18.79$17.39 – $21.4517
FY29$5.7B$5.6B – $5.8B$19.91$19.70 – $20.3514
FY30$6.4B$6.4B – $6.6B$22.43$22.20 – $22.938

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.8×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.14%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+11.7%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-24.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatLow float · 49.3M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today2.7% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.225-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellJun 16Brian HalliganDirector8.5K sh$1.6MSellMay 19Brian HalliganDirector8.5K sh$1.9MBuyMay 12Dharmesh ShahCTO10.0K sh$1.8MBuyMay 12Yamini RanganCEO2.8K sh$522KBuyMay 11Lorrie M NorringtonDirector1.3K sh$250KSellMay 4Fisher Erika AshleyChief Legal Officer915 sh$217KSellApr 21Brian HalliganDirector8.3K sh$1.9MSellMar 17Brian HalliganDirector8.5K sh$2.2MSellFeb 17Brian HalliganDirector8.3K sh$2.1MSellFeb 4Fisher Erika AshleyChief Legal Officer841 sh$200K
1–10 of 12
+ 41 other (22 inkinds · 17 awards · 2 gifts) in window

See when $HUBS insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KOfficer or director changeJun 168-K — Item 5.02: Officer or director change · Item 5.07: Shareholder vote
AI summary

HubSpot, Inc. (HUBS) filed an 8-K on June 16, 2026 covering officer/director changes (Item 5.02), annual meeting vote results (Item 5.07), and a Reg FD disclosure (Item 7.01). Body unavailable — excerpt cuts off before the specific personnel changes, vote tallies, or Reg FD content are disclosed.

3New insider — initial holdingsApr 33
AI summary

Form filed by More than One Reporting Person Table I - Non-De filed a Form 3 (initial ownership statement) for HUBS on 2026-04-03, initiating required Section 16 reporting. Role: of Reporting Person. Form 3 is a mandatory administrative filing upon first becoming an insider or 10%+ holder; it does not reflect a purchase or sale event.

8-KOfficer or director changeApr 18-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

HUBS disclosed a personnel change (8-K Item 5.02, dated 2026-04-01). An executive departure and a new appointment are both reported. Personnel changes are generally administrative; materiality depends on seniority and circumstances.

8-KCharter amendmentMar 118-K — Item 5.03: Charter amendment
3New insider — initial holdingsFeb 43
+ 15 other (6 13Gs · 3 proxys · 2 earnings 8-Ks · 1 S-8) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

HubSpot to Host Analyst Day at UNBOUND on September 17, 2026businesswire.com·2d agoIBM Plunge Triggers Tech Stock Selloff After Revenue Miss Warninggurufocus.com·3d agoHubSpot vs. IBM: Which AI Software Stock is a Better Buy Now?zacks.com·4d agoWhy HubSpot (HUBS) is a Top Growth Stock for the Long-Termzacks.com·4d agoAgilysys vs. HubSpot: Which Software Stock Is a Better Buy in 2026?fool.com·4d ago

In themes

Explore the broader themes this ticker is being talked about under.

Agentic AI & Enterprise Software

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Voices on X · top 1 · last 7 days

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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