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HOHOFT

Hooker Furnishings Corporation

Hot onWhy it's trendingX chatter spiked vs its recent normMoving on elevated volume
$HOFT·$168M·Furnishings, Fixtures & Appliances·Consumer Cyclical
$15.55-0.4%YTD+37.1%1Y+36.9%
Mentions · last 7 days
2026-06-05: 8 posts2026-06-06: 12 posts2026-06-07: 10 posts2026-06-08: 6 posts2026-06-09: 13 posts2026-06-10: 10 posts2026-06-11: 314 posts373+532%
Price updated 9m ago·X counts updated 21h ago
HOHOFT
Hooker Furnishings Corporation$HOFT
$15.55-0.44%373 posts+532%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Today's AI verdict on what's driving $HOFT, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Comeback attemptAcceleratingAI verdict · as of 2026-06-12

The move is getting stronger, with heavier trading behind it.

Residential furniture micro-cap up 26% today on Q1 earnings beat — Seeking Alpha upgrade on 'stellar progress in a rough environment.'

Hooker Furnishings is the residential-furniture maker — Hooker case goods, Bradington-Young leather, ACH Wholesale, plus Domestic Upholstery — with a tiny market cap relative to revenue. The stock just popped 26% today on a Q1 earnings beat that's being framed as 'stellar progress in a rough environment.' Q1 fiscal revenue fell 18.6% YoY to $69.5M with operating margin 2.3% and EPS of $0.10 — the company maintained profitability despite the cyclical housing-furniture demand pressure. At a $168M market cap and 0.6x trailing sales the multiple is deep value. The Seeking Alpha 'Stellar Progress in A Rough Environment Warrants An Upgrade' framing reflects the post-print investor response, with the 10.4% FCF yield supporting the cash-flow durability case. The 6.72x vol_mult today reflects substantial trading activity on the earnings reaction. No insider activity in the window. No recent filings of consequence.

What to watch: Sep 10 Q2 print — operational trajectory off the -19% Q1 base, gross margin direction, and any commentary on residential furniture demand. Any small-cap institutional adoption or sell-side initiation following the upgrade.

On the calendar: 2026-09-10 — Q2 earnings

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Read the AI verdict + X sentiment for $HOFT

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Hooker Furnishings Corporation is a diversified furniture company involved in the design, production, sourcing, and distribution of a broad spectrum of furniture. Their offerings span residential homes, the hospitality sector, and contract markets. The Hooker Branded segment serves as a cornerstone, featuring a wide array of residential furnishings such as home entertainment units, office furniture, accent pieces, dining sets, and bedroom collections, all under the Hooker Furniture brand. This segment also provides imported upholstered furniture through its Hooker Upholstery brand. Next, the Home Meridian segment offers a diverse portfolio. It includes Accentrics Home for general home furnishings; a comprehensive range of bedroom, dining, accent, display cabinet, home office, and youth furniture marketed under both the Pulaski Furniture and Samuel Lawrence Furniture labels; and imported leather motion upholstery from Prime Resources International. Furthermore, this segment extends into the hospitality sector, supplying custom hotel furnishings for upscale four and five-star establishments via Samuel Lawrence Hospitality. It also addresses the ready-to-assemble (RTA) market with its HMidea brand. Finally, the Domestic Upholstery segment specializes in North American-made upholstered products. This segment features Bradington-Young for both motion and stationary leather furniture; Sam Moore Furniture for occasional chairs, settees, sofas, and sectional seating; and Shenandoah Furniture, which produces private-label upholstered goods including sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs, primarily for lifestyle specialty retailers. Beyond retail, this segment serves the upscale senior living and assisted living markets with upholstered seating and casegoods under the H Contract brand, reaching clients through designers, firms, dealers, and distributors. It also caters to interior design professionals with products under the Lifestyle Brands moniker. Hooker Furnishings distributes its diverse product lines across North America through a wide array of channels. These include independent furniture stores, major department stores, mass merchants, national retail chains, catalog sales, direct engagement with interior designers, e-commerce platforms, and warehouse clubs. Established in 1924, Hooker Furnishings Corporation maintains its corporate headquarters in Martinsville, Virginia.

Industry overviewAI analysisGenerated by AI from underlying data

Where Furnishings, Fixtures & Appliances sits in its cycle right now — and what that implies for $HOFT.

Furnishings, Fixtures & Appliances · Consumer Cyclical

Industry quiet this week — Traeger premium wood pellet grills serve a niche outdoor cooking enthusiast market sensitive to consumer discretionary spending confidence. No news this week and housing turnover stagnation suppresses the home furnishing replacement cycle.

See how Furnishings, Fixtures & Appliances shapes $HOFT

  • Where the industry is in its cycle and the catalysts moving it now
  • What this means specifically for $HOFT's next move
  • Peer-basket or ETF benchmark you can use to gut-check the read
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Top industry ETF

$XHBSPDR S&P Homebuilders ETF
+4.2%YTD
+11.8%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-7.2How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
-6.9%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
-6.4%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
10.4%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.6Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-13.0%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
26.1%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.1Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026Jun 11, 2026$0.10$-0.07+242.9%
Q1 2026Apr 16, 2026$0.08$0.05+60.0%
Q3 2025Dec 11, 2025$0.39$-0.14+369.0%
Q2 2025Sep 11, 2025$-0.31$-0.12-158.3%
Next earningsThu, Sep 10·consensus EPS $-0.03

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY27$69.5M-18.6%29.6%2.3%$0.10$14.0M
Q4 FY26$67.0M-35.9%30.0%0.9%$0.05$-3.2M
Q3 FY26$70.7M-32.2%25.6%-23.1%$-1.99$4.0M
Q2 FY26$82.1M-13.6%20.5%-5.4%$-0.31$2.6M

Forward consensus

3-year forecast · up to 2 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$312.3M$309.3M – $315.3M-$1.44-$1.51 – -$1.372
FY27$302.8M$289.0M – $316.5M$0.67$0.60 – $0.742
FY28$333.3M$322.0M – $344.7M$1.29$1.25 – $1.331

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.6.7×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.89%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+19.8%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+31.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatLow float · 10.3M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today2.5% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.225-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Know if $HOFT is setting up — or just chopping

  • Volume multiple vs 30-day baseline — catch unusual interest before the move
  • Position vs 50d & 200d MAs and 52-week range — trend direction at a glance
  • Float bucket, beta, and active-offering flags — what kind of stock you're trading
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Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

No open-market buys or sells in the last 180 days.

+ 12 other (6 inkinds · 4 exempts · 2 awards) in window

See when $HOFT insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Hooker Furnishings' Stellar Progress In A Rough Environment Warrants An Upgradeseekingalpha.com·1d agoHooker Furnishings Corporation (HOFT) Q1 2027 Earnings Call Transcriptseekingalpha.com·1d agoHooker Furnishings Q1 Earnings Call Highlightsmarketbeat.com·1d agoHooker Furniture (HOFT) Tops Q1 Earnings and Revenue Estimateszacks.com·1d agoHooker Furnishings Reports Profitability Despite Challenging Market Conditionsglobenewswire.com·2d ago

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Voices on X · last 7 days

No standout posts about $HOFT on X in the last 7 days.

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