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COCOOK

Traeger, Inc.

$COOK·$205M·Furnishings, Fixtures & Appliances·Consumer Cyclical
$67.80-2.2%YTD+27.2%1Y-28.9%
Mentions · last 7 days
2026-07-09: 27 posts2026-07-10: 13 posts2026-07-11: 15 posts2026-07-12: 16 posts2026-07-13: 24 posts2026-07-14: 28 posts2026-07-15: 19 posts142+2%
Price updated 12m ago·X counts updated 2d ago
COCOOK
$COOKTraeger, Inc.
$67.80-2.19%142 posts+2%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Today's AI verdict on what's driving $COOK, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Stuck sidewaysCooling offAI verdict · as of 2026-07-16

Catching its breath after a run — could pick back up or fade from here.

Traeger is a wood-pellet grill maker with revenue down 34% year-over-year and social chatter dominated by an unrelated Cookie Chain token.

Traeger, Inc. designs, manufactures, and sells wood-fired pellet grills and outdoor cooking products, $205M market cap, with Q2 2026 earnings due 2026-08-05.

  • Q1 revenue was $94M, down 34.3% year-over-year and 35.3% sequentially — a large decline reflecting soft consumer discretionary spending on premium outdoor cooking products.
  • Q1 EPS $1.08 versus -$3.36 consensus — a 144% loss-narrowing beat, though prior quarters showed steep losses (-$33.5 in Q3 2025 driven by impairment).
  • Gross margin strong at 45.7% (up from ~32% in fiscal 2025), operating margin essentially breakeven — operating leverage emerging but revenue decline is the offset.
  • Consensus models 2026 revenue $471M declining to $487M in 2027 and $528M in 2028, EPS -$2.06 to +$0.66 to +$8.96 — a large recovery assuming revenue reacceleration.
  • The stock is up 26% year-to-date and down 31% over twelve months — Zacks tagged COOK as a top momentum, growth, and value stock cross-section (July 9).
  • Float is only 1.29M shares (extreme micro), 4.8% traded on 30-day windows, beta 1.96 — the tape is structurally reactive.
  • D/E 2.43 remains elevated (legacy leverage), the recovery depends on continuing to bridge back to positive operating economics.

The setup is a micro-cap consumer-discretionary story with a Q1 beat and continued revenue declines — August 5 tests whether the trajectory bottoms.

Differs from X sentimentX chatter for the COOK ticker is entirely about the Cookie Chain crypto token (liquid staking bCOOK, third market buyback, CoinGecko blockchain listing) — an unrelated crypto asset that shares no fundamentals with Traeger the wood-pellet grill company. Sentiment is uncorrelated with the equity fundamentals; the ticker_collision flag is set. The equity's fundamental story is a micro-cap consumer-discretionary turnaround unrelated to any of the crypto activity discussed.

What to watch: August 5 Q2 earnings — revenue trajectory versus the -34% Q1 decline (any improvement signals consumer demand stabilization), gross-margin sustainability versus the 45.7% Q1 base, operating-margin trajectory, and full-year 2026 revenue guide versus the $471M consensus. Debt-to-equity trajectory of 2.43 is the balance-sheet variable.

On the calendar: 2026-08-05 Q2 2026 earnings; revenue trajectory and gross-margin sustainability drive the print.

ticker collision

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment6 posts analyzed · as of 2026-07-08

All chatter is about the Cookie Chain crypto token. Notable updates: liquid staking (bCOOK) went live with high APYs, the bridge exited beta with Hyperlane warp-route instant delivery, a third market buyback added 10M COOK to a 30M+ treasury, and Cookie Chain was recognized on CoinGecko as a blockchain. Sentiment is uniformly upbeat within the community, framed as builder-first shipping.

Read the AI verdict + X sentiment for $COOK

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Makes premium wood pellet grills sold through retailers and direct-to-consumer, targeting outdoor cooking enthusiasts.

Industry overviewAI analysisGenerated by AI from underlying data

Where Furnishings, Fixtures & Appliances sits in its cycle right now — and what that implies for $COOK.

Furnishings, Fixtures & Appliances · Consumer Cyclical

No material change from last week — elevated mortgage rates depress home sales and suppress the furniture and appliance replacement cycle that typically accompanies a move.

What this means for $COOK

Partial — Makes premium wood pellet grills sold through retailers and direct-to-consumer, targeting outdoor cooking enthusiasts; this segment overlaps with the elevated mortgage rate suppression of furniture and appliance demand but is not the dominant revenue driver.

Top industry ETF

$XHBSPDR S&P Homebuilders ETF
+7.1%YTD
+9.7%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
-1.6How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
-1.5%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
-1.8%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
28.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
0.3Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
-55.3%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
36.3%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
2.4Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026May 11, 2026$1.49$-3.36+144.3%
Q4 2025Mar 5, 2026$0.50$0.38+33.3%
Q3 2025Nov 5, 2025$-0.17$-0.04-288.6%
Q2 2025Aug 6, 2025$-0.01$0.05-120.0%
Next earningsWed, Aug 5·consensus EPS $-1.57

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q1 FY26$94.1M-34.3%45.7%-1.1%$1.08$14.5M
Q4 FY25$145.4M-13.8%31.3%0.3%$-6.50$14.2M
Q3 FY25$125.4M+2.7%31.7%-1.9%$-33.50$6.4M
Q2 FY25$145.5M-13.6%39.2%-4.2%$-2.77$15.7M

Forward consensus

5-year forecast · up to 5 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$471.3M$470.6M – $472.8M-$2.06-$7.11 – $2.945
FY27$487.3M$479.6M – $496.8M$0.66-$0.22 – $1.885
FY28$528.3M$528.3M – $528.4M$8.96$8.77 – $9.211
FY29$544.2M$535.4M – $555.7M$13.62$13.34 – $13.991
FY30$560.5M$551.5M – $572.3M$18.40$18.02 – $18.901

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.2.4×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.59%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+10.3%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+41.3%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatTiny float · 1.3M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today11.2% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.965-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

No open-market buys or sells in the last 180 days.

+ 13 other (9 awards · 4 inkinds) in window

See when $COOK insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KShareholder voteJun 98-K — Item 5.07: Shareholder vote
AI summary

Traeger, Inc. held its 2026 Annual Meeting on June 9, 2026. Stockholders elected two Class II directors — Martin Eltrich (2,233,871 for, 67,580 withheld) and Steven Richman (2,094,160 for, 207,291 withheld) — each for a term through the 2029 annual meeting, and ratified Ernst & Young LLP as independent auditor for FY2026 with 2,574,423 votes in favor and only 6,023 against. All proposals passed without significant opposition. Routine annual governance with no material corporate developments.

8-KOfficer or director changeMar 278-K — Item 5.02: Officer or director change
AI summary

Traeger, Inc. (COOK) disclosed on March 26, 2026 that the 2025 annual cash incentive program goals were not achieved, resulting in zero program payouts to named executive officers. However, the Board awarded discretionary cash bonuses to CEO Jeremy Andrus ($956,250) and CFO Michael Hord ($270,938) to recognize significant 2025 contributions and promote retention. This is a compensatory disclosure reflecting a year of missed performance targets with discretionary retention awards.

8-KCharter amendmentMar 178-K — Item 5.03: Charter amendment
3New insider — initial holdingsMar 113
8-KListing / delisting noticeMar 68-K — Item 3.01: Listing / delisting notice · Item 5.07: Shareholder vote · Item 7.01: Press release / Reg FD
8-K/ARestructuring / exit costs (amended)Mar 58-K/A — Item 2.02: Earnings release · Item 2.05: Restructuring / exit costs
8-KOfficer or director changeJan 298-K — Item 5.02: Officer or director change
+ 10 other (3 proxys · 2 routine 8-Ks · 1 SD · 1 10-Q) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Best Momentum Stocks to Buy for July 9thzacks.com·8d agoIs Traeger (COOK) Stock Outpacing Its Consumer Discretionary Peers This Year?zacks.com·8d agoNew Strong Buy Stocks for July 9thzacks.com·8d agoWhy Fast-paced Mover Traeger (COOK) Is a Great Choice for Value Investorszacks.com·15d agoTraeger (COOK) Surges 14.2%: Is This an Indication of Further Gains?zacks.com·22d ago

In themes

Explore the broader themes this ticker is being talked about under.

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Voices on X · last 7 days

No standout posts about $COOK on X in the last 7 days.

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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