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CRCRCT

Cricut, Inc.

$CRCT·$1.2B·Computer Hardware·Technology
$5.64-1.2%YTD+13.3%1Y-16.9%
Price updated 10h ago·X counts updated 6d ago
CRCRCT
$CRCTCricut, Inc.
$5.64-1.23%0 posts
AI analysisFundamentalsVoices on X
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On X

The complete picture of $CRCT on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

0X posts · last 7 days
Sep 1Sep 13

AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $CRCT — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Proven numbersWinding up for a moveAI verdict · as of 2026-09-19

Trading in a tight range and building pressure — a move looks likely soon, but the direction isn't clear yet.

Consumer crafting tech at PE 14 with Q2 EPS +236% beat and CEO Arora systematic $2M/month selling

Cricut is a specialty-consumer-tech name where value multiples are being paid but insider selling is systematic.

  • Q1 EPS $0.10 vs $0.05 est (+100%), Q2 EPS $0.19 vs $0.057 est (+236%); revenue still declining (-9% Q2, -1.9% Q1) but op-margin recovery is real.
  • PE 14.3, EV/EBITDA 7.3, 11.6% FCF yield — the multiples are genuinely cheap for a specialty consumer tech operator with high gross margins.
  • Zacks upgrade to Strong Buy (Sep 3) plus Goldman Communacopia + Technology Conference presentation; CEO Ashish Arora systematic S-Sales totalling ~$2M in the window (5x 60K share tranches at $5.55-$5.85).

At 60% of 52-week range with 1.71x volume, the setup is a coil into the Nov 3 print — bulls need revenue-decline stabilization.

What to watch: The Nov 3 Q3 print for whether revenue-decline stabilizes near zero and any margin recovery commentary; whether CEO Arora's 60K-per-tranche selling pattern extends past October.

On the calendar: 2026-11-03 — Q3 earnings

Read the AI verdict on $CRCT

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

Maker of smart cutting machines and a subscription design platform enabling consumers to create custom crafts, apparel, and home decor.

Industry overviewAI analysisGenerated by AI from underlying data

Where Computer Hardware sits in its cycle right now — and what that implies for $CRCT.

Computer Hardware · Technology

AI server infrastructure build-out is the primary demand driver as hyperscaler capex accelerates; HPE raised its 2027 outlook on AI networking surge and Dell's PowerEdge franchise is labelled a 'powerhouse AI stock,' confirming the cycle has room to run. Quantum computing names are stage-gated by commercialisation timelines.

What this means for $CRCT

Neutral — consumer smart-cutting-machine hardware and subscription platform; no AI server or data-centre exposure; growth tied to DIY/craft consumer market.

Top industry ETF

$SOXXiShares Semiconductor ETF
+68.2%YTD
+99.2%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
14.3How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
20.7%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
15.5%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
11.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.8Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
24.6%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
57.9%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.0Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Aug 4, 2026$0.19$0.06+236.3%
Q1 2026May 5, 2026$0.10$0.05+100.0%
Q4 2025Mar 3, 2026$0.04$0.040.0%
Q3 2025Nov 4, 2025$0.10$0.05+100.0%
Next earningsTue, Nov 3·consensus EPS $0.03

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q2 FY26$156.3M-9.2%74.5%30.3%$0.19$40.8M
Q1 FY26$159.5M-1.9%58.1%14.4%$0.10$17.7M
Q4 FY25$203.6M-2.7%47.4%6.8%$0.04$75.2M
Q3 FY25$170.4M+1.5%55.2%13.3%$0.10$13.9M

Forward consensus

3-year forecast · up to 2 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$696.7M$696.2M – $697.2M$0.35$0.35 – $0.351
FY27$704.5M$704.0M – $705.1M$0.24$0.24 – $0.241
FY28$714.7M$714.6M – $714.8M$0.24$0.24 – $0.252

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.7×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.60%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+6.2%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+21.2%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMid float · 175.3M shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.8% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β0.145-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellSep 17Arora AshishCEO60.0K sh$341KSellSep 16Arora AshishCEO60.0K sh$333KSellSep 15Arora AshishCEO60.0K sh$337KSellSep 4Arora AshishCEO60.0K sh$336KSellSep 3Arora AshishCEO60.0K sh$351KSellSep 2Arora AshishCEO60.0K sh$348KSellAug 25Ryan HarmerPrincipal Accounting Officer10.0K sh$57KSellAug 19Arora AshishCEO60.0K sh$329KSellAug 18Arora AshishCEO60.0K sh$332KSellAug 17Arora AshishCEO60.0K sh$336K
1–10 of 22
+ 19 other (14 awards · 4 inkinds · 1 conversion) in window

See when $CRCT insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KPress release / Reg FDAug 48-K — Item 2.02: Earnings release · Item 7.01: Press release / Reg FD
AI summary

CRCT reported financial results for second. Full results are disclosed in a press release filed as Exhibit 99.1. Item 2.02 mandates simultaneous disclosure of material earnings data, ensuring all investors receive results at the same time. Investors should review the attached exhibit for complete financial figures and any forward guidance from CRCT management.

8-KShareholder voteJun 48-K — Item 5.07: Shareholder vote
8-KPress release / Reg FDMay 58-K — Item 2.02: Earnings release · Item 7.01: Press release / Reg FD
+ 10 other (4 13Gs · 2 10-Qs · 2 proxys · 1 SD) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Best Income Stocks to Buy for September 17thzacks.com·3d agoBest Income Stocks to Buy for September 15thzacks.com·5d agoShould Value Investors Buy Cricut (CRCT) Stock?zacks.com·8d agoCricut, Inc. (CRCT) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcriptseekingalpha.com·9d agoCricut (CRCT) Upgraded to Strong Buy: What Does It Mean for the Stock?zacks.com·16d ago

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Voices on X · last 7 days

No standout posts about $CRCT on X in the last 7 days.

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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