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AAAAPL

Apple Inc.

$AAPL·$4.6T·Consumer Electronics·Technology
$316.85-0.9%YTD+12.1%1Y+37.9%
Mentions · last 7 days
2026-08-22: 364 posts2026-08-23: 418 posts2026-08-24: 748 posts5,556+8%
Price updated 6h ago·X counts updated 7d ago
AAAAPL
$AAPLApple Inc.
$316.85-0.89%5.6k posts+8%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $AAPL, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Proven numbersEvent coming upAI verdict · as of 2026-08-30

A known event soon (earnings, a ruling, etc.) will likely decide the next move.

The CEO handoff is finally dated — Sept 1 is when the market gets its first real look at Apple after Cook.

Apple is the most valuable company in the world, and it's about to run a leadership transition in public: John Ternus takes the CEO chair on Sept 1, with Tim Cook stepping down after roughly a decade and a half of running the company. Sentiment is genuinely split for the first time in a long time.

  • The base business is still a printing press: last quarter cleared $111B of revenue at a 49% gross margin, and the trailing four quarters blend to a 48% gross margin — this is a hardware business that behaves like a software business because Services now carries the mix, so a soft iPhone quarter isn't the same threat it used to be.
  • The Services line is the real transition signal: for the first time in a decade App Store sales just fell, which cracks the one line that had been a straight compounder — that's a real dent in the story the market pays 34x forward earnings for, and it lands right as the new CEO takes over.
  • Multiple is now the tightest constraint on the stock: consensus is ~$478B revenue and $8.78 EPS this fiscal year, so shares trade at roughly 36x that — the priciest of the megacaps at the moment the M6 Mac/Studio launch and any Apple Intelligence catalysts have to justify that premium.

The Ternus transition on Sept 1 followed by the Oct 29 print is a compressed catalyst window — an early Ternus guide or product signal that revives Services growth restarts the compounding story, while another quarter of App Store softness with no offsetting AI or wearables re-acceleration is what forces the 34x forward multiple to compress.

What to watch: The Sept 1 Ternus transition messaging (first product/AI signal from the new CEO) and the Oct 29 Q4 print — specifically Services growth returning above single digits, iPhone gross margin, and any capex or AI monetization commentary.

On the calendar: 2026-09-01 — CEO transition (John Ternus takes over)

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Mixed sentiment171 posts analyzed · as of 2026-08-31

Sentiment is mixed but leans bullish. Longs celebrate the M6 two-nanometer chip, the refreshed Mac mini and Studio AI push, an Evercore $365 target, and the September 9 iPhone 18 event, with Tim Cook's handoff to John Ternus framed as capping a 15-year, 11x market-cap run. Detractors flag the first App Store sales drop in a decade, a 34x forward multiple against 14% revenue growth, and pair-trade calls to sell Apple and buy Google.

Read the AI verdict + X sentiment for $AAPL

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

Designs iPhones, Macs, and wearables within an integrated hardware-software ecosystem, with high-margin App Store and iCloud services.

Industry overviewAI analysisGenerated by AI from underlying data

Where Consumer Electronics sits in its cycle right now — and what that implies for $AAPL.

Consumer Electronics · Technology

AI-capable device upgrade cycle — smartphones and PCs with on-device inference — is the primary structural catalyst. Apple's AI-enabled iPhone super-cycle thesis is the dominant share price driver for the category.

What this means for $AAPL

Partial — upstream oil & gas exposure ties to commodity price cycle; Apple Inc.

Industry benchmark

4-name peer basket
+14.8%YTD
+57.3%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
36.9How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
49.6%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
32.6%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
2.9%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
10.0Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
147%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
47.9%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.8Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Jul 30, 2026$2.02$1.89+6.9%
Q1 2026Apr 30, 2026$2.01$1.95+3.1%
Q4 2025Jan 29, 2026$2.85$2.67+6.7%
Q3 2025Oct 30, 2025$1.85$1.73+6.9%
Next earningsThu, Oct 29·consensus EPS $1.98

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q2 FY26$111.2B+16.6%49.3%32.3%$2.02$26.7B
Q1 FY26$143.8B+15.7%48.2%35.4%$2.85$51.6B
Q4 FY25$102.5B+7.9%47.2%31.6%$1.85$26.5B
Q3 FY25$94.0B+9.6%46.5%30.0%$1.57$24.4B

Forward consensus

5-year forecast · up to 30 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$478.2B$471.7B – $483.8B$8.78$8.65 – $8.9329
FY27$521.7B$498.0B – $565.7B$9.65$9.12 – $10.4730
FY28$557.4B$514.7B – $641.5B$10.70$9.31 – $11.7419
FY29$483.1B$462.5B – $522.7B$12.01$11.35 – $13.2910
FY30$679.0B$650.1B – $734.6B$13.56$12.81 – $15.0116

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.8×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.77%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+1.4%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+12.0%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 14.7B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.3% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.095-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellAug 25Jennifer NewsteadSVP, GC and Secretary1.4K sh$447KSellAug 18Jennifer NewsteadSVP, GC and Secretary1.4K sh$442KSellAug 11Jennifer NewsteadSVP, GC and Secretary1.4K sh$443KSellJun 16Ben BordersPrincipal Accounting Officer116 sh$34KSellMay 27Arthur D LevinsonDirector50.0K sh$15.6MSellMay 8Ben BordersPrincipal Accounting Officer1.3K sh$369KSellMay 6Arthur D LevinsonDirector250.0K sh$71.2MSellApr 23Kevan ParekhCFO1.5K sh$422KSellApr 2Timothy D CookCEO64.9K sh$16.5MSellApr 2Deirdre O'brienPresident30.0K sh$7.7M
+ 18 other (8 inkinds · 8 exempts · 2 gifts) in window

See when $AAPL insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KOfficer or director changeApr 208-K — Item 5.02: Officer or director change
AI summary

AAPL disclosed a personnel change (8-K Item 5.02, dated 2026-04-20). An executive departure and a new appointment are both reported. Hardware Engineering, as Chief Executive. Personnel changes are generally administrative; materiality depends on seniority and circumstances.

3New insider — initial holdingsMar 63
+ 7 other (2 10-Qs · 2 earnings 8-Ks · 2 13Gs · 1 SD) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Ternus' biggest challenge as Apple CEO will be selling iPhones: Big Technology's Alex Kantrowitzyoutube.com·6h agoApple shares ‘shocking evidence' against former employee accused of stealing company data for OpenAItechcrunch.com·6h agoDow Falls On News Of U.S.-Iran Attacks; Apple Slidesinvestors.com·9h agoApple Veteran Phil Schiller Exits App Store Rolepymnts.com·9h agoApple alleges OpenAI employee accessed circuit plans after joining startupreuters.com·10h ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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