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NKNKE

NIKE, Inc.

Rising onWhy it's trendingStrong bearish X conversationBacked by solid revenue growth
$NKE·$62B·Apparel - Footwear & Accessories·Consumer Cyclical
$39.60+3.0%YTD-35.1%1Y-49.2%
Mentions · last 7 days
2026-08-21: 141 posts2026-08-22: 56 posts2,602+2%
Price updated 3d ago·X counts updated 8d ago
NKNKE
$NKENIKE, Inc.
$39.60+3.02%2.6k posts+2%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $NKE, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Comeback attemptSelling offAI verdict · as of 2026-08-31

Falling on heavy selling — points lower unless it turns around.

Global sportswear leader in year five of a downturn, at a 12-year low with a make-or-break earnings print inside a month.

Nike is the world's dominant athletic footwear and apparel brand, and the stock has now put in a full five-year decline while management runs a turnaround the market keeps refusing to price. It just tagged a 12-year low after Dick's Sporting Goods and Foot Locker signaled the retail-footwear backdrop is getting worse, not better.

  • Revenue growth is basically flat: last quarter revenue was $11.28B, roughly unchanged YoY — the point where a global consumer brand goes from cyclical to structural if it stays there another year.
  • Margins are what actually got hit: operating margin collapsed to 5% and gross margin to 40%, well below Nike's historical 12%+ / 44%+ profile — that's the number CEO Elliott Hill's turnaround has to fix or the earnings power gap becomes the story.
  • Earnings prints have been beating badly-cut estimates by wide margins (555%, 20%, 41%, 80% over four quarters), but the beats are on artificially low bars — analysts keep cutting into the print rather than upgrading.
  • Fresh CFO David Denton just onboarded with zero shares — the standard sign of a new turnaround team, but not yet the insider-cluster-buy signal that would tell you management thinks the price is genuinely broken.

The whole story turns on the October 1 earnings print — the first real look at fiscal 2027 under the reshuffled leadership team. What restarts the move is any hint of North America wholesale stabilizing and gross margin bottoming; another guide cut with DKS/FL headwinds bleeding into the print seals another leg of the break-down.

What to watch: October 1 Q1 FY27 earnings — need North America wholesale stabilizing and gross margin bottoming. Another guide cut with DKS/FL retail headwinds bleeding through confirms the break-down; a clean bottom sets up the actual turnaround trade.

On the calendar: 2026-10-01 — Q1 FY27 earnings

turnaround storymargin compressionconsumer cyclical weaknessgenerational low

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Mixed sentiment106 posts analyzed · as of 2026-08-30

Sentiment is split between resignation and bargain-hunting. Bears anchor on Nike's fresh 12-year low, a fifth straight red year, roughly 80% off the 2021 peak and the DKS/Foot Locker fallout, calling CEO Elliott Hill's playbook a mess. Bulls treat $38 as a generational entry, cite Tim Cook's board seat and a technically stretched 0.786 fib as reasons to build a position, with a few floating 700% wave-3 upside.

Read the AI verdict + X sentiment for $NKE

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

World's largest athletic footwear and apparel brand, monetizing via retail, digital DTC, and licensing across 190+ countries.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Footwear & Accessories sits in its cycle right now — and what that implies for $NKE.

Apparel - Footwear & Accessories · Consumer Cyclical

Consumer discretionary softness and inventory normalization are the near-term headwinds; athleisure demand trends favor performance-focused brands over fashion-driven ones. China sourcing exposure — and tariff pass-through — is the cost-structure risk for the category.

What this means for $NKE

Partial — consumer discretionary / retail performance tracks consumer spending trends; NIKE, Inc.

Top industry ETF

$XLYConsumer Discretionary Select Sector SPDR
-1.5%YTD
+0.1%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
28.3How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
7.9%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
6.0%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
1.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.4Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
16.4%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
40.8%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.8Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026Jun 30, 2026$0.72$0.11+554.5%
Q4 2025Mar 31, 2026$0.35$0.29+20.4%
Q3 2025Dec 18, 2025$0.53$0.37+41.4%
Q2 2025Sep 30, 2025$0.49$0.27+80.1%
Next earningsThu, Oct 1·consensus EPS $0.45

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q3 FY26$11.3B+0.1%40.2%4.9%$0.35$284.0M
Q2 FY26$12.4B+0.6%40.6%8.1%$0.54$386.0M
Q1 FY26$11.7B+1.1%42.2%7.9%$0.49$15.0M
Q4 FY25$11.1B-12.0%40.3%2.9%$0.14$363.0M

Forward consensus

5-year forecast · up to 28 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$46.3B$46.1B – $46.6B$1.50$1.45 – $1.5328
FY27$45.7B$44.0B – $47.9B$1.74$1.50 – $2.2928
FY28$47.4B$44.7B – $51.7B$2.19$1.58 – $3.7327
FY29$48.7B$46.9B – $50.4B$2.38$1.45 – $3.7315
FY30$58.3B$56.0B – $61.8B$4.25$4.04 – $4.5911

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.2×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.3%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-5.5%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-23.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 1.2B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today2.4% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.125-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellAug 7Amy MontagnePresident4.9K sh$205KSellAug 5Robert LeinwandEVP: Chief Legal Officer821 sh$34KSellAug 5Venkatesh AlagirisamyCOO890 sh$37KSellAug 5Philip MccartneyEVP: CHIEF INN,PROD&DSG OFCR524 sh$22KSellAug 5Matthew FriendCFO2.5K sh$102KSellJun 12Philip MccartneyEVP: CHIEF INN,PROD&DSG OFCR17.4K sh$803KBuyApr 13Elliott HillCEO23.7K sh$1.0MBuyApr 13Elliott HillCEO23.7K sh$1000KBuyApr 10Timothy D CookDirector25.0K sh$1.1MBuyApr 9John W RogersDirector4.0K sh$173K
1–10 of 11
+ 10 other (7 inkinds · 2 gifts · 1 other) in window

See when $NKE insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
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SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsAug 193
AI summary

David M. Denton, appointed as Nike's EVP and CFO, filed an initial Form 3 disclosing zero shares of Nike common stock beneficially owned as of August 17, 2026. This is a routine Form 3 for a newly appointed CFO with no current personal equity position at the time of filing.

8-KOfficer or director changeAug 108-K — Item 5.02: Officer or director change
AI summary

Nike (NKE) filed an 8-K on August 11, 2026 (event date August 4) under Item 5.02, reporting a change in its officers or directors. The excerpt is the cover page; the specific officer identity and transition details are in the body. Nike is the world's largest athletic footwear and apparel company. Given the filing date, this may relate to previously announced executive transitions as Nike executes its turnaround strategy under its current CEO.

8-KOfficer or director changeJun 238-K — Item 2.02: Earnings release · Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

Oregon 1-10635 93-0584541 reported financial results for the period May 31, 2026. Press release attached; detailed financials in the exhibit. Oregon 1-10635 93-0584541 reported departure or retirement of an officer: ancial Condition On June 23, 2026, NIKE, Inc. (the “Company”) issued a press release providing certain preliminary information regarding its expected financial results for the fiscal quarter ended May 31, 2026. The text of the release is furnished herewith as Exhibit 99.1. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Ar. Oregon 1-10635 93-0584541 furnished a Reg FD disclosure covering: ancial Condition On June 23, 2026, NIKE, Inc. (the “Company”) issued a press release providing certain preliminary information regarding its expected financial results for the fiscal quarter ended May 31, 2026. The text of the release is furnished herewith as Exhibit 99.1. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Ar.

8-KOfficer or director changeJun 188-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

John W. Rogers, Jr. notified NIKE on June 15, 2026 of his decision to retire from the Board effective at the 2026 Annual Meeting, reducing the board from 12 to 11 directors. Rogers is departing in good standing with no disagreements over company operations, policies, or practices. NIKE expects to enter a consulting arrangement with Rogers to continue receiving advice on the future of sport and community engagement. Routine board retirement with a consulting transition; no impact on governance structure beyond a one-seat reduction.

8-KAgreement terminatedMar 98-K — Item 1.01: Material agreement · Item 1.02: Agreement terminated · Item 2.03: Material debt obligation
8-KRestructuring / exit costsMar 58-K — Item 2.05: Restructuring / exit costs
+ 13 other (4 13Gs · 2 proxys · 2 earnings 8-Ks · 1 ARS) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

NIKE, Inc. Announces First Quarter Fiscal 2027 Earnings and Conference Callbusinesswire.com·3d agoEstee Lauder vs Nike: One Turnaround Just Proved Itself, the Other Keeps Slipping247wallst.com·3d agoBreakfast News: Week in Reviewfool.com·3d agoStock Market Today, Aug. 26: Nike Stock Hits 10-Year Low on Analyst Downgrade Following Retail Footwear Concernsfool.com·5d agoDick's Sporting Goods' Warning Bodes Poorly for Nike and Lululemon Stocksfool.com·5d ago

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