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NKNKE

NIKE, Inc.

$NKE·$66B·Apparel - Footwear & Accessories·Consumer Cyclical
$44.52+4.1%YTD-33.2%1Y-40.6%
Mentions · last 7 days
2026-07-09: 303 posts2026-07-10: 427 posts2026-07-11: 135 posts2026-07-12: 240 posts2026-07-13: 418 posts2026-07-14: 283 posts2026-07-15: 381 posts2,213+30%
Price updated 14m ago·X counts updated 21h ago
NKNKE
$NKENIKE, Inc.
$44.52+4.08%2.2k posts+30%
AI analysisFundamentalsVoices on X
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AI verdict & sentimentAI analysisGenerated by AI from underlying data

Top X posts

Today's AI verdict on what's driving $NKE, plus how loud the X conversation is and which way it's leaning.

AI analysis

TickerTalks’ read on the fundamentals and what’s driving the move.

Comeback attemptWinding up for a moveAI verdict · as of 2026-07-16

Trading in a tight range and building pressure — a move looks likely soon, but the direction isn't clear yet.

Iconic brand down 41% in 12 months with a Q4 EPS beat 554% above estimate — the reset is coiled, not broken.

NIKE is the athletic-footwear category leader whose stock has spent 2024-26 in the penalty box as management ran a real inventory + brand reset. The Q4 FY26 print (June 30) delivered a 554% EPS surprise, and the stock is now genuinely coiled near 52-week lows.

  • The reset just took its clearest step: Q4 FY26 EPS of $0.72 beat the $0.11 consensus by 554%, revenue of $10.97B beat by 1%, and while Q3 revenue growth was essentially flat, the earnings power is proving out — the turnaround inflection is starting to show up in the numbers.
  • Valuation now genuinely reflects the reset: 28x TTM P/E is high but on FY26 EPS consensus of $1.50 the stock trades at 28x forward, cheap for a category leader with 41% gross margins — the 4x consensus jump from Q4 EPS $0.14 to FY26 $1.50 shows how much operating leverage is coiled if the strategy works.
  • The strategy pivot is management's real bet: CEO Elliot Hill's 'Sport Offense' reorganization moves Nike away from men/women/kids around sports themes — a bet on demand-generation via athlete/team-anchored storytelling versus the DTC-first framing that stalled — and John Rogers' retirement closes the pre-reset board era.

The September 29 Q1 FY27 earnings are the near-term arbiter — Q1 revenue back to positive YoY growth, commentary on running/Basketball trajectory, and Sport Offense product-launch cadence extend the coiling setup. A revenue miss or gross-margin compression signals cyclical drag.

Agrees with X sentimentX is contrarian bullish, calls NKE ridiculously undervalued with target zones $20-38 short-term and multi-year upside to $180, referencing an official 'bottom is in' call parallel to LULU's setup. Mechanics validate the turnaround coil: 554% Q4 EPS surprise, 41% gross margin held, and the 'Sport Offense' reorganization is a real strategic reset. The tension is that FY26 revenue is still barely growing YoY — the turnaround requires actual acceleration in FY27.

What to watch: The September 29 Q1 FY27 earnings. Watch Q1 revenue growth returning to positive YoY, gross margin durability at 40%+, and Sport Offense product-launch cadence. Revenue miss or gross-margin compression signals cyclical drag; positive growth + margin extends coil toward $60.

On the calendar: 2026-09-29 — Q1 FY27 earnings

X sentiment

What the X crowd is saying right now — descriptive, summarised from the day’s posts.

Bullish sentiment29 posts analyzed · as of 2026-07-15

Nike chatter is contrarian bullish. NKE is described as ridiculously undervalued with target zones $20-38 and multi-year upside to $180. Bulls call for wedge-breakout momentum with room to $47, and reference an official 'bottom is in' call parallel to $LULU's setup with both NKE and LULU up 3% on a session. A CEO/analyst-call takeaway is that Nike is reorganizing away from men/women/kids and around sports themes ('Sport Offense'). Options traders averaged down NKE calls at $50, sold at $55 for meaningful wins. A vocal anti-'woke' short thread lists NKE -32.8% YTD as their winning position, but community sentiment is decidedly bullish on the reset.

Read the AI verdict + X sentiment for $NKE

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • X crowd read with bullish/bearish call + post volume
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What it does

Plain-English summary of the business — what they sell and how they make money.

World's largest athletic footwear and apparel brand, monetizing via retail, digital DTC, and licensing across 190+ countries.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Footwear & Accessories sits in its cycle right now — and what that implies for $NKE.

Apparel - Footwear & Accessories · Consumer Cyclical

No material change from last week — full-price sell-through discipline and inventory health rebuilding weigh on margins while China tariff sourcing uncertainty adds cost pressure.

What this means for $NKE

Direct beneficiary — World's largest athletic footwear and apparel brand, monetizing via retail, digital DTC, and licensing across 190+ countries; primary revenue lines track directly to the full-price discipline and inventory health rebuild cycle.

Industry benchmark

4-name peer basket
+20.7%YTD
+83.2%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
28.3How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
7.9%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
6.0%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
1.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.4Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
16.4%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
40.8%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.8Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q1 2026Jun 30, 2026$0.72$0.11+554.5%
Q4 2025Mar 31, 2026$0.35$0.29+20.4%
Q3 2025Dec 18, 2025$0.53$0.37+41.4%
Q2 2025Sep 30, 2025$0.49$0.27+80.1%
Next earningsTue, Sep 29·consensus EPS $0.44

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q3 FY26$11.3B+0.1%40.2%4.9%$0.35$284.0M
Q2 FY26$12.4B+0.6%40.6%8.1%$0.54$386.0M
Q1 FY26$11.7B+1.1%42.2%7.9%$0.49$15.0M
Q4 FY25$11.1B-12.0%40.3%2.9%$0.14$363.0M

Forward consensus

5-year forecast · up to 28 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$46.3B$46.1B – $46.6B$1.50$1.45 – $1.5328
FY27$45.8B$44.0B – $47.9B$1.74$1.48 – $2.2728
FY28$47.5B$44.7B – $51.7B$2.21$1.58 – $3.7124
FY29$48.9B$48.0B – $49.7B$2.42$1.97 – $2.864
FY30$58.3B$55.8B – $61.8B$4.25$4.01 – $4.593

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.5×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.7%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-1.9%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-23.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 1.2B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today1.2% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.135-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellJun 12Philip MccartneyEVP: CHIEF INN,PROD&DSG OFCR17.4K sh$803KBuyApr 13Elliott HillCEO23.7K sh$1.0MBuyApr 13Elliott HillCEO23.7K sh$1000KBuyApr 10Timothy D CookDirector25.0K sh$1.1MBuyApr 9John W RogersDirector4.0K sh$173KBuyApr 7Swan Robert HolmesDirector11.8K sh$500KSellFeb 12Robert LeinwandEVP: Chief Legal Officer9.1K sh$565K
+ 8 other (4 inkinds · 2 gifts · 1 other · 1 conversion) in window

See when $NKE insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KOfficer or director changeJun 238-K — Item 2.02: Earnings release · Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

Oregon 1-10635 93-0584541 reported financial results for the period May 31, 2026. Press release attached; detailed financials in the exhibit. Oregon 1-10635 93-0584541 reported departure or retirement of an officer: ancial Condition On June 23, 2026, NIKE, Inc. (the “Company”) issued a press release providing certain preliminary information regarding its expected financial results for the fiscal quarter ended May 31, 2026. The text of the release is furnished herewith as Exhibit 99.1. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Ar. Oregon 1-10635 93-0584541 furnished a Reg FD disclosure covering: ancial Condition On June 23, 2026, NIKE, Inc. (the “Company”) issued a press release providing certain preliminary information regarding its expected financial results for the fiscal quarter ended May 31, 2026. The text of the release is furnished herewith as Exhibit 99.1. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Ar.

8-KOfficer or director changeJun 188-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

John W. Rogers, Jr. notified NIKE on June 15, 2026 of his decision to retire from the Board effective at the 2026 Annual Meeting, reducing the board from 12 to 11 directors. Rogers is departing in good standing with no disagreements over company operations, policies, or practices. NIKE expects to enter a consulting arrangement with Rogers to continue receiving advice on the future of sport and community engagement. Routine board retirement with a consulting transition; no impact on governance structure beyond a one-seat reduction.

8-KAgreement terminatedMar 98-K — Item 1.01: Material agreement · Item 1.02: Agreement terminated · Item 2.03: Material debt obligation
8-KRestructuring / exit costsMar 58-K — Item 2.05: Restructuring / exit costs
+ 11 other (3 13Gs · 2 proxys · 2 earnings 8-Ks · 1 10-K) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

NIKE vs. adidas: Which Athleticwear Stock Offers More Upside?zacks.com·1d agoHere's How Many Shares of Nike You'd Need for $10,000 in Yearly Dividendsfool.com·3d agoHow To Build A $50,000 Dividend Portfolio In Today's Marketseekingalpha.com·3d agoNIKE's Brand Investments: Building Growth or Hurting Margins?zacks.com·3d agoNike: Iconic Brand But Wouldn't Touch It With A 10-Foot Pole Right Nowseekingalpha.com·4d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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