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NKNKE

NIKE, Inc.

$NKE·$51B·Apparel - Footwear & Accessories·Consumer Cyclical
$37.08-0.2%YTD-44.8%1Y-45.7%
Price updated 11m ago·X counts updated 5d ago
NKNKE
$NKENIKE, Inc.
$37.08-0.18%2.1k posts1×
AI analysisFundamentalsVoices on X
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On X

Top X posts

The complete picture of $NKE on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

2,053X posts · last 7 days
Sep 28Oct 11
Chatter Meter
1×
QuietNormal · 1×Loud

How loud $NKE's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level.

Bearish sentimentAI analysisGenerated by AI from underlying data29 posts analyzed · as of 2026-10-02

Sentiment is bearish into Thursday's print — Nike is the "dog of the Dow," down ~78% from highs with Nike Direct off 7% and digital off 12%. Posters are flagging zero top-line growth over four years, 18x forward PE on a shrinking business, and congressional insiders selling with zero buys. The lonely bulls lean on Trump's dip-buy at $50 and the ever-reliable sock-sales dad DCA'ing to $30.

Read what X is saying about $NKE

  • Bullish vs bearish call — with the AI summary of the day's posts
  • Divergence flag when the top-engagement posts argue the other side
  • How loud the conversation is versus this ticker's own normal
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AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $NKE — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Broken storySelling offAI verdict · as of 2026-10-02

Falling on heavy selling — points lower unless it turns around.

Beat the number, broke the chart — the Q1 print was decent but the business is still unraveling.

Nike is the apparel and footwear bellwether that spent 2023-26 losing shelf space to Hoka, On, Adidas and New Balance. The stock dropped out of a one-year base today after Q1 earnings, sitting at the literal bottom of its 52-week range on 2.8x normal volume despite the EPS beat.

  • The headline beat (EPS $0.48 vs $0.44 estimate) looks fine until you check what's underneath: Nike Direct down 7%, digital down 12%, revenue basically flat YoY, net income halved from four years ago — this is a share-donor, not a share-taker.
  • At 28x earnings and ~1.4x sales on a shrinking top line, the stock is still priced like a growth name while analysts have revenue flat around $46B through 2029 — multiple compression (the P/E coming back toward 15x) is a long way from done.
  • A new CFO (Denton, Aug 17) and Alexandre Arnault (LVMH's heir) joining the board on Sep 15 is a real governance refresh — but at a $35 handle, that's a 2027/28 story, not a tape catalyst for 2026.

Breaking-down persists until Nike Direct re-accelerates or inventory clears in a way that re-expands gross margin above 42%. Without that, the stock keeps re-rating toward a value-trap zip code around $30, and the Trump-at-$50 anecdote the bulls hold up is just an anecdote.

Agrees with X sentimentX is right that the Dog of the Dow framing fits — flat revenue, net income halved, 75%+ off the 2021 high, direct and digital shrinking — and the dip-buyers citing a V-shape bounce are leaning on a Trump anecdote, not the fundamentals the bears are correctly describing.

What to watch: Dec 17 earnings — Nike Direct and digital revenue need to show sequential improvement from today's -7%/-12% prints, and gross margin needs to clear 42%. Another flat-revenue, declining-DTC print is what confirms the breaking-down tape.

On the calendar: 2026-12-17 — Q2 FY27 earnings

Read the AI verdict on $NKE

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

World's largest athletic footwear and apparel brand, monetizing via retail, digital DTC, and licensing across 190+ countries.

Industry overviewAI analysisGenerated by AI from underlying data

Where Apparel - Footwear & Accessories sits in its cycle right now — and what that implies for $NKE.

Apparel - Footwear & Accessories · Consumer Cyclical

No material change from last week — Legacy sportswear incumbents losing structural share as Nike hits a 12-year price low on China weakness and S&P 100 demotion.

What this means for $NKE

Neutral — World's largest athletic footwear and apparel brand, monetizing via retail, digital DTC, and licensing across 190+ countries.

Industry benchmark

6-name peer basket
-10.9%YTD
+10.5%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
28.3How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
7.9%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
6.0%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
1.6%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
1.4Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
16.4%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
40.8%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.8Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q3 2026Oct 1, 2026$0.48$0.43+10.8%
Q1 2026Jun 30, 2026$0.72$0.11+554.5%
Q4 2025Mar 31, 2026$0.35$0.29+20.4%
Q3 2025Dec 18, 2025$0.53$0.37+41.4%
Next earningsThu, Dec 17·consensus EPS $0.39

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q3 FY26$11.3B+0.1%40.2%4.9%$0.35$284.0M
Q2 FY26$12.4B+0.6%40.6%8.1%$0.54$386.0M
Q1 FY26$11.7B+1.1%42.2%7.9%$0.49$15.0M
Q4 FY25$11.1B-12.0%40.3%2.9%$0.14$363.0M

Forward consensus

6-year forecast · up to 31 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$46.3B$46.1B – $46.6B$1.50$1.45 – $1.5328
FY27$45.5B$44.0B – $48.1B$1.69$1.47 – $2.2631
FY28$47.0B$43.5B – $51.8B$2.12$1.57 – $3.7130
FY29$48.2B$45.7B – $50.5B$2.33$1.43 – $3.6919
FY30$50.1B$47.5B – $52.5B$2.67$2.49 – $2.8318
FY31$46.4B$44.0B – $48.6B$3.00$2.80 – $3.188

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.1.1×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.13%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.-1.3%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.-21.9%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 1.2B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today3.9% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.105-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellSep 9Philip MccartneyEVP: CHIEF INN,PROD&DSG OFCR2.6K sh$96KSellSep 9Robert LeinwandEVP: Chief Legal Officer3.6K sh$137KSellSep 9Venkatesh AlagirisamyCOO3.7K sh$138KSellAug 7Amy MontagnePresident4.9K sh$205KSellAug 5Robert LeinwandEVP: Chief Legal Officer821 sh$34KSellAug 5Matthew FriendCFO2.5K sh$102KSellAug 5Venkatesh AlagirisamyCOO890 sh$37KSellAug 5Philip MccartneyEVP: CHIEF INN,PROD&DSG OFCR524 sh$22KSellJun 12Philip MccartneyEVP: CHIEF INN,PROD&DSG OFCR17.4K sh$803K
+ 37 other (19 awards · 14 inkinds · 4 gifts) in window

See when $NKE insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

8-KRestructuring / exit costsOct 18-K — Item 2.02: Earnings release · Item 2.05: Restructuring / exit costs
3New insider — initial holdingsSep 173
AI summary

Alexandre Arnault filed an initial Form 3 as a newly appointed director of NIKE, Inc. (NKE) effective September 15, 2026, reporting direct ownership of 25,000 shares of Class B Common Stock. Arnault, son of LVMH chairman Bernard Arnault, brings luxury consumer brand expertise to Nike's board; routine new-director disclosure.

8-KOfficer or director changeSep 168-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

Nike, Inc. (NKE) filed an 8-K on September 15, 2026, disclosing both an officer or director change (Item 5.02) and a Reg FD disclosure (Item 7.01); the excerpt contains only the cover page. Given Nike's ongoing turnaround effort and cost restructuring program, leadership changes are closely watched as signals of execution risk or strategic course correction.

8-KOfficer or director changeSep 108-K — Item 5.02: Officer or director change · Item 5.07: Shareholder vote
AI summary

At Nike's Annual Meeting on September 8, 2026, shareholders approved an ESPP amendment adding 16 million shares for employee equity participation, elected all nominated directors, and cast advisory votes on executive compensation. These are routine annual meeting outcomes. The ESPP amendment expands employee ownership capacity at the global footwear and apparel company.

3New insider — initial holdingsAug 193
AI summary

David M. Denton, appointed as Nike's EVP and CFO, filed an initial Form 3 disclosing zero shares of Nike common stock beneficially owned as of August 17, 2026. This is a routine Form 3 for a newly appointed CFO with no current personal equity position at the time of filing.

8-KOfficer or director changeAug 108-K — Item 5.02: Officer or director change
AI summary

Nike (NKE) filed an 8-K on August 11, 2026 (event date August 4) under Item 5.02, reporting a change in its officers or directors. The excerpt is the cover page; the specific officer identity and transition details are in the body. Nike is the world's largest athletic footwear and apparel company. Given the filing date, this may relate to previously announced executive transitions as Nike executes its turnaround strategy under its current CEO.

8-KOfficer or director changeJun 238-K — Item 2.02: Earnings release · Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

Oregon 1-10635 93-0584541 reported financial results for the period May 31, 2026. Press release attached; detailed financials in the exhibit. Oregon 1-10635 93-0584541 reported departure or retirement of an officer: ancial Condition On June 23, 2026, NIKE, Inc. (the “Company”) issued a press release providing certain preliminary information regarding its expected financial results for the fiscal quarter ended May 31, 2026. The text of the release is furnished herewith as Exhibit 99.1. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Ar. Oregon 1-10635 93-0584541 furnished a Reg FD disclosure covering: ancial Condition On June 23, 2026, NIKE, Inc. (the “Company”) issued a press release providing certain preliminary information regarding its expected financial results for the fiscal quarter ended May 31, 2026. The text of the release is furnished herewith as Exhibit 99.1. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Ar.

8-KOfficer or director changeJun 188-K — Item 5.02: Officer or director change · Item 7.01: Press release / Reg FD
AI summary

John W. Rogers, Jr. notified NIKE on June 15, 2026 of his decision to retire from the Board effective at the 2026 Annual Meeting, reducing the board from 12 to 11 directors. Rogers is departing in good standing with no disagreements over company operations, policies, or practices. NIKE expects to enter a consulting arrangement with Rogers to continue receiving advice on the future of sport and community engagement. Routine board retirement with a consulting transition; no impact on governance structure beyond a one-seat reduction.

+ 10 other (3 13Gs · 2 proxys · 1 10-Q · 1 ARS) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

Is It Too Late to Buy Nike Inc (NKE) After 5.2% Rally? GF Value Says Undervaluedgurufocus.com·1d agoThese Consumer Stocks Are Getting a Lift as Investors Rotate Out of Techinvestopedia.com·1d agoNike, Moderna, Walmart Get a Lift as Traders Flee AI Stocksbenzinga.com·1d agoWhy Nike Stock Was Climbing Todayfool.com·1d agoNike Has Raised Its Dividend for 24 Straight Years. November Could Change Everything247wallst.com·1d ago

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TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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