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AAAAPL

Apple Inc.

$AAPL·$4.9T·Consumer Electronics·Technology
$337.00+1.4%YTD+22.1%1Y+40.7%
Price updated 25m ago·X counts updated 4d ago
AAAAPL
$AAPLApple Inc.
$337.00+1.38%14k posts1.1×
AI analysisFundamentalsVoices on X
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On X

The complete picture of $AAPL on X — how loud the conversation is right now, how it has trended over the last two weeks, and which way the crowd is leaning.

13,967X posts · last 7 days
Aug 31Sep 13
Chatter Meter
1.1×
QuietNormal · 1×Loud

How loud $AAPL's conversation on X is versus its own normal — 1× is typical, higher means busier. Right now it's about its usual level, louder than 87% of tracked names.

Mixed sentimentAI analysisGenerated by AI from underlying data17 posts analyzed · as of 2026-09-16

X is split on the iPhone Duo unveil, with the foldable's $1,900-$3,199 pricing doing most of the arguing. Buyers say the Duo shifts the growth story and are picking up shares and calls into the event, while a vocal camp calls it another Vision Pro miss — niche market, zero innovation, John Ternus's first product event underwhelming. Live Rewind on the Watch is a smaller sub-thread few are treating as material.

Read what X is saying about $AAPL

  • Bullish vs bearish call — with the AI summary of the day's posts
  • Divergence flag when the top-engagement posts argue the other side
  • How loud the conversation is versus this ticker's own normal
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AI verdictAI analysisGenerated by AI from underlying data

TickerTalks' own read on what's driving $AAPL — fundamentals, momentum, or an event — and whether it agrees with the X crowd.

Proven numbersAcceleratingAI verdict · as of 2026-09-17

The move is getting stronger, with heavier trading behind it.

The iPhone franchise reaccelerating under a new CEO, with a foldable Duo as the swing factor.

Apple is the iPhone franchise plus a growing services layer that just handed the CEO chair to hardware chief John Ternus. The stock sits near 52-week highs after his first event debuted a foldable iPhone Duo at $1,900-$3,199 — where bull and skeptic cases diverge.

  • The upgrade cycle is doing what a bull needs: Q2 revenue grew 17% YoY at a 32% operating margin, and Apple has beaten EPS by 3-7% four straight quarters — the iPhone business is genuinely re-accelerating.
  • Free cash flow at scale backs the multiple: over $128B trailing FCF, so even at 37x earnings the yield is real cash flowing back through buybacks.
  • The Duo bifurcates the story: at $1,900 a premium extension, at $3,199 a Vision-Pro-shaped skeptic magnet — the tier mix decides growth vs niche.

Oct 29 plus early Duo pre-order data decide whether the 90th-percentile 52-week position holds.

What to watch: The Oct 29 Q4 print plus early Duo pre-order and channel data. A soft take-rate at the $3,199 tier validates the Vision-Pro-miss camp and cools the tape from these 90th-percentile-of-52w highs.

On the calendar: 2026-10-29 — Q4 earnings

earnings within 60dproduct launch pendingnew ceo

Read the AI verdict on $AAPL

  • One-line verdict on what's driving the move — fundamentals, momentum, both, or an event
  • Next dated catalyst when there is one (earnings, deal closing, activist clock)
  • Whether TickerTalks' read agrees with or diverges from the X crowd
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What it does

Plain-English summary of the business — what they sell and how they make money.

Designs iPhones, Macs, and wearables within an integrated hardware-software ecosystem, with high-margin App Store and iCloud services.

Industry overviewAI analysisGenerated by AI from underlying data

Where Consumer Electronics sits in its cycle right now — and what that implies for $AAPL.

Consumer Electronics · Technology

iPhone AI hardware refresh is the structural demand pull; Apple Intelligence features are catalysing a faster-than-normal upgrade cycle in smartphones and PCs. AAPL's new iPhone duo launch and $880B cumulative buyback record dominate attention this week.

What this means for $AAPL

Direct beneficiary — Apple Intelligence-ready iPhone duo is the primary hardware refresh catalyst; $880B in cumulative buybacks and expanding services margin (App Store, iCloud) underpin the capital return and earnings quality thesis.

Top industry ETF

$XLKTechnology Select Sector SPDR
+26.2%YTD
+35.1%1Y

Fundamentals & catalyst

Profitability, valuation, and the next earnings event — at a glance, with rule-of-thumb signals.

Key ratios

P/E
36.9How much investors are paying per dollar of profit the company actually earned in the last 12 months. Lower means the stock looks cheaper relative to earnings.~15–25 is typical for the S&P 500; high-growth names trade 30+; hyper-growth or speculative can be 100+ or negative.
ROIC
49.6%What percentage return the business earns on every dollar of capital (equity + debt) deployed in operations. The cleanest measure of business quality.Above ~15% is high-quality; consistently above 25% suggests a real moat. Below the company's cost of capital is value-destroying.
Op margin
32.6%Operating profit (after sales, marketing, R&D, and overhead but before interest and taxes) as a percentage of revenue. The clearest view of how well the underlying business is run.Mature business above 20% is healthy; software businesses can run 30%+; commodity / retail businesses operate in single digits.
FCF yield
2.9%Free cash flow (operating cash flow minus capex) divided by the company's market cap. The cash-on-cash return you'd get owning the whole business at today's price.Above ~5% is attractive; below ~2% means you're paying up for growth. Capital-light businesses (software) run higher than capital-heavy ones (utilities).
P/S
10.0Same idea as P/E but per dollar of revenue. Useful for companies that aren't profitable yet, where P/E is meaningless.Under ~2 is cheap; software / SaaS often runs 8–15; well above 20 implies the market is pricing in very high future growth.
ROE
147%Net income as a percentage of shareholders' equity. Similar to ROIC but counts only the equity side.Above 20% is strong, but can be inflated by leverage — a heavily indebted company can show high ROE with weak underlying ROIC.
Gross margin
47.9%Revenue minus the direct cost of producing what was sold, as a percentage of revenue. The first read on whether the product is structurally profitable.Software / SaaS is typically 70%+; consumer goods 30–50%; commodity / hardware businesses can be under 20%.
D/E
0.8Total debt divided by shareholders' equity. Measures how much the business runs on borrowed money versus owner capital.Under 1 is conservative; 1–2 is typical for mature businesses; over 2 is leveraged and more sensitive to interest rates.

Past earnings

QuarterReportedActualEstimateSurprise
Q2 2026Jul 30, 2026$2.02$1.89+6.9%
Q1 2026Apr 30, 2026$2.01$1.95+3.1%
Q4 2025Jan 29, 2026$2.85$2.67+6.7%
Q3 2025Oct 30, 2025$1.85$1.73+6.9%
Next earningsThu, Oct 29·consensus EPS $1.99

Quarterly trend

QuarterRevenueYoYGrossOpEPSFCF
Q2 FY26$111.2B+16.6%49.3%32.3%$2.02$26.7B
Q1 FY26$143.8B+15.7%48.2%35.4%$2.85$51.6B
Q4 FY25$102.5B+7.9%47.2%31.6%$1.85$26.5B
Q3 FY25$94.0B+9.6%46.5%30.0%$1.57$24.4B

Forward consensus

5-year forecast · up to 30 analysts
FYRevenueRangeEPSRangeAnalysts
FY26$477.4B$472.5B – $483.0B$8.83$8.82 – $8.8629
FY27$522.1B$499.3B – $551.7B$9.59$9.05 – $10.2030
FY28$562.0B$526.9B – $629.9B$10.68$9.48 – $11.6823
FY29$483.1B$463.2B – $521.6B$12.24$11.59 – $13.5111
FY30$666.0B$638.6B – $719.1B$12.90$12.21 – $14.2422

Setup & momentum

Volume, range, and moving-average position — the technical setup driving short-term moves.

Right now

Vol vs 30dToday's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.0.8×Today's traded share volume divided by the average over the prior 30 trading days. ≥3× signals unusual interest; below 1× is quiet.
52w rangeWhere the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.90%Where the latest close sits between the 52-week low (0%) and high (100%). Above 80% is extended; below 30% is basing or in a downtrend.
vs 50d MALatest close vs the 50-day simple moving average. Positive = short-term trend is up.+4.6%Latest close vs the 50-day simple moving average. Positive = short-term trend is up.
vs 200d MALatest close vs the 200-day simple moving average. Positive = long-term trend is up.+16.8%Latest close vs the 200-day simple moving average. Positive = long-term trend is up.

Float & profile

FloatMega float · 14.6B shFree-float shares — the slice of issued stock actually available to trade. Lower buckets squeeze harder on a catalyst.Traded today0.3% of floatToday's volume as a percent of the free float. Above 5% on a single day is unusually high turnover for the available share count.β1.085-year weekly beta vs the S&P 500. Above 1.5 means the stock typically moves more than the index; below 0.8 moves less.

Insider activity

Recent open-market buys and sells by officers and directors — flagged when multiple insiders cluster.

Recent transactions

SellSep 8Jennifer NewsteadSVP, GC and Government Affairs1.4K sh$456KSellSep 1Jennifer NewsteadSVP, GC and Government Affairs1.4K sh$456KSellAug 25Jennifer NewsteadSVP, GC and Secretary1.4K sh$447KSellAug 18Jennifer NewsteadSVP, GC and Secretary1.4K sh$442KSellAug 11Jennifer NewsteadSVP, GC and Secretary1.4K sh$443KSellJun 16Ben BordersPrincipal Accounting Officer116 sh$34KSellMay 27Arthur D LevinsonDirector50.0K sh$15.6MSellMay 8Ben BordersPrincipal Accounting Officer1.3K sh$369KSellMay 6Arthur D LevinsonDirector250.0K sh$71.2MSellApr 23Kevan ParekhCFO1.5K sh$422K
1–10 of 12
+ 17 other (7 inkinds · 7 exempts · 2 gifts · 1 award) in window

See when $AAPL insiders are putting their own money in

  • Real-time open-market buys and sells from Form 4 filings
  • Cluster-buy detection when multiple insiders pile in at once
  • 30 / 60 / 180-day windows so you can spot building conviction
Free, forever. No credit card.

SEC filings

Material 8-K, 13D, S-3, and 424B5 events from the last 180 days — the filings that actually move the price.

Recent material filings

3New insider — initial holdingsSep 13
AI summary

John Ternus, newly appointed CEO of Apple Inc. effective September 1, 2026, filed an initial Form 3 disclosing direct beneficial ownership of 34,155 shares of Apple common stock (held through his trust) and multiple RSU awards totaling 256,233 underlying shares across seven grants scheduled to vest between 2027 and 2029, including both standard and performance-based RSUs. The filing is triggered by Ternus assuming a reporting-person role following Tim Cook's transition to Executive Chair. Routine insider ownership disclosure upon appointment as CEO.

8-K/AOfficer or director change (amended)Sep 18-K/A — Item 5.02: Officer or director change
AI summary

Apple Inc. filed an amendment to its April 2026 CEO transition 8-K to disclose compensation arrangements for new CEO John Ternus and new Executive Chair Tim Cook, both effective September 1, 2026. Ternus' annual salary was set at $3 million; he received a prorated RSU award with a $2.5 million target value for his partial year as CEO in fiscal 2026, plus standard and performance-based RSU grants. A significant executive transition at the world's largest company, with Ternus' total equity package among the largest CEO compensation packages in tech.

8-KOfficer or director changeApr 208-K — Item 5.02: Officer or director change
AI summary

AAPL disclosed a personnel change (8-K Item 5.02, dated 2026-04-20). An executive departure and a new appointment are both reported. Hardware Engineering, as Chief Executive. Personnel changes are generally administrative; materiality depends on seniority and circumstances.

+ 7 other (2 10-Qs · 2 earnings 8-Ks · 2 13Gs · 1 SD) in window

Recent news

Latest headlines from major outlets, sourced and timestamped — context for whatever just moved.

LARRY KUDLOW: Prosperity is as American as apple piefoxbusiness.com·1d agoApple Is Considering Something It Hasn't Done in 15 Years. Here's What Investors Need to Know.fool.com·1d ago31% of Berkshire Hathaway's Portfolio Is Riding on These 2 AI Stocks Under Greg Abelfool.com·1d agoWarren Buffett, Donald Trump Bet on Same 17 Stocks — Some Might Surprise Youbenzinga.com·1d agoThe 5 Largest Companies by Market Cap in 2026: Why I Think Nvidia Will Stay No. 1 by 2028fool.com·1d ago

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Voices on X · last 7 days

No standout posts about $AAPL on X in the last 7 days.

TickerTalks is a research tool, not financial advice. We surface social-attention data; we do not make stock recommendations. Past attention is not predictive of future price movements.

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